News Stories

Toshiba Previews Prototype Cell TVs

Toshiba is featuring a technology demo of a 56-inch, 4Kx2K pixel panel with Cell processor, converting imagery from 1920x1080p to 3840x2160p – along with a set-top box that can record up to six HD programs at once.  It is also using its “Resolution+” development with new noise reduction technology.


Also on display is a 55-inch backlit LED panel that uses the Cell platform. It is slated for release in Japan during Q3 and the company anticipates a U.S. release in early 2010.

Also in its booth, Toshiba is demoing a prototype of a spatial motion interface. Like a scene in Minority Report, attendees were gathered around, using hand motions to control the device.  Everybody was tight-lipped about where the technology comes from, but it sure looked a lot like the Prime Sense demo we got in a whisper suite a few days back…


Additional prototype: A water-resistant Internet viewer.

Where to see it:

  • Central 12814


  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

NAB Virtual Cloud Conference
March 2-4, 2015 – More Info
Media Management in the Cloud (NAB)
April 14 & 15, 2015
Las Vegas, NV – More Info

Industry Events

2015 HPA Tech Retreat

Feb 9-13, 2015 – More Info



NAB Show
April 11-16, 2015 – More Info