News Stories

DepthQ® Stereoscopic HD 3D Projector Donated to ETC at USC

LOS ANGELES, CA – June 1, 2009: Lightspeed Design, Inc., a worldwide leader in stereoscopic 3D technology, and InFocus® Corporation, the industry pioneer in digital projection, today announced their participation in the Entertainment Technology Center (ETC) at USC, with the donation of a DepthQ® HD 3D Projector to the Center’s Consumer 3D Experience Lab.

Chris Ward, President of Lightspeed Design, Inc. said “The ETC is a well designed facility and we appreciate the opportunity to participate with the donation of our projector. We hope this will assist in creating 3D standards and accelerating industry-wide discussions so that in the coming years, industry suppliers can support the consumer 3D experience with sustainable business models. We see this effort as a key element in the development of a thriving 3D ecosystem and look forward to supporting it in the future.”

David Woolf, Vice President of InFocus’ Global Marketing said “InFocus has a long standing relationship with the DepthQ brand. We believe that 3D is taking projection and the digital display industry to new heights, and we are pleased to partner with the likeminded innovators at Lightspeed Design.”

David Wertheimer, Executive Director of the ETC said “”The ETC Consumer 3D Experience Lab works to have the most cutting edge equipment on hand for our demonstrations and discussions with senior executives and key industry players. Lightspeed and InFocus’s DepthQ® HD 3D Projector is a valued addition to our collection.”

DepthQ® HD 3D projectors offer rock-solid, 120Hz stereo 3D at 1280×720 resolution. These bright, professional-level 3D projectors can easily display 9ft (2.7m) wide 3D high-definition images powered by the latest Texas Instruments DLP® and BrilliantColor™ technologies for stunning colors and a 2000:1 contrast ratio. For ETC, the DepthQ® HD 3D projector is paired with NVIDIA® GeForce® 3D Vision™ and a Da-Lite high-gain front projection screen. NVIDIA® GeForce® 3D Vision™ is a combination of high-tech wireless glasses and advanced software that automatically transforms hundreds of PC games into full stereoscopic 3D. Da-Lite develops front projection screens exclusively for feature film studio 3D postproduction and ultra high-end home theater systems, and represents the state-of-the-art in 3D front projection screen technology.

To see photos of the ETC Center please go to:

About the Entertainment Technology Center at USC (ETC) The ETC was founded with the help of George Lucas in 1993 with the goal of bringing technology and entertainment visionaries together to collaborate on the future of entertainment technology. The Consumer 3D Experience Project ( is a neutral forum for learning about and discussing the latest research and resources available for delivering a 3D viewing experience to consumers in the home, on personal devices, and in public spaces. Their goal is to collect data that can be passed on to standards bodies and to accelerate the convergence of ideas, so that consumers looking for 3D content, products, and services will have a consistent, enjoyable purchasing and viewing experience.

About Lightspeed Design, Inc. Lightspeed is one of the world’s premiere designers of stereoscopic 3D (s3d) presentations, projection, and image-processing software technologies, and is a trusted technology provider to the most discerning clientele, assisting in a wide range of disciplines – from screening rooms…to pharmaceutical visualization…to surgical systems…to 3D film production. DepthQ® is Lightspeed’s stereoscopic 3D technology brand, encompassing a range of products and support services – from custom 3D systems engineering and integration, to the world’s first portable single-lens stereoscopic HD DLP® projector, to our high-end s3D HD capture and playback software, to s3D IP video streaming technology. Clients include Pfizer, Intuitive Surgical, Microsoft, Harvard & Munich Universities, US Army, NASA, JPL, DreamWorks SKG, IMAX, and Walt Disney Animation. Lightspeed’s headquarters is in Bellevue, Washington, USA. For more information, visit us at or contact the company directly at or +1-425-637-2818.

About InFocus Corporation
InFocus is the industry pioneer and a global leader in the digital projection market. The company’s digital projectors make bright ideas brilliant everywhere people gather to communicate and be entertained – in meetings, presentations, classrooms and living rooms around the world. Backed by more than 20 years of experience and innovation in digital projection, as well as 245 patents, InFocus is dedicated to setting the industry standard for large format visual display. The company is based in Wilsonville, Oregon with operations in North America, Europe and Asia. InFocus is listed on NASDAQ under the symbol INFS. For more information, visit the company’s website at

NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® graphics products, the professional design and visualization market with its Quadro® graphics products, and the high-performance computing market with its Tesla™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit

About Da-Lite
Founded in 1909, Da-Lite Screen Company is the leading producer of high quality commercial and residential projection screens worldwide. With headquarters in Warsaw, Indiana and additional operations in the U.S. and Europe, Da-Lite manufactures projection screens and accessories for Fortune 500 companies, entertainment and major broadcast networks, education systems and governments around the globe. Today Da-Lite’s proprietary screen technologies are specified for the most demanding installations from military training simulators to boardrooms and classrooms to home theaters. Da-Lite has become the “First Name in Projection Screens.” For more information, visit

DepthQ® is a registered trademark of Lightspeed Design, Inc. InFocus® is a registered trademark of the InFocus Corporation. NVIDIA® GeForce® 3D Vision™ is a registered trademark of the NVIDIA Corporation. Digital Light Processing, DLP®, the DLP Medallion®, and BrilliantColor™ are registered trademarks of Texas Instruments, Da- Lite® is a registered trademark of the Da-Lite Screen Company, Inc. All rights reserved.

Press contact:
Chris Ward
Lightspeed Design, Inc.

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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