News Stories

DepthQ® Stereoscopic HD 3D Projector Donated to ETC at USC

LOS ANGELES, CA – June 1, 2009: Lightspeed Design, Inc., a worldwide leader in stereoscopic 3D technology, and InFocus® Corporation, the industry pioneer in digital projection, today announced their participation in the Entertainment Technology Center (ETC) at USC, with the donation of a DepthQ® HD 3D Projector to the Center’s Consumer 3D Experience Lab.

Chris Ward, President of Lightspeed Design, Inc. said “The ETC is a well designed facility and we appreciate the opportunity to participate with the donation of our projector. We hope this will assist in creating 3D standards and accelerating industry-wide discussions so that in the coming years, industry suppliers can support the consumer 3D experience with sustainable business models. We see this effort as a key element in the development of a thriving 3D ecosystem and look forward to supporting it in the future.”

David Woolf, Vice President of InFocus’ Global Marketing said “InFocus has a long standing relationship with the DepthQ brand. We believe that 3D is taking projection and the digital display industry to new heights, and we are pleased to partner with the likeminded innovators at Lightspeed Design.”

David Wertheimer, Executive Director of the ETC said “”The ETC Consumer 3D Experience Lab works to have the most cutting edge equipment on hand for our demonstrations and discussions with senior executives and key industry players. Lightspeed and InFocus’s DepthQ® HD 3D Projector is a valued addition to our collection.”

DepthQ® HD 3D projectors offer rock-solid, 120Hz stereo 3D at 1280×720 resolution. These bright, professional-level 3D projectors can easily display 9ft (2.7m) wide 3D high-definition images powered by the latest Texas Instruments DLP® and BrilliantColor™ technologies for stunning colors and a 2000:1 contrast ratio. For ETC, the DepthQ® HD 3D projector is paired with NVIDIA® GeForce® 3D Vision™ and a Da-Lite high-gain front projection screen. NVIDIA® GeForce® 3D Vision™ is a combination of high-tech wireless glasses and advanced software that automatically transforms hundreds of PC games into full stereoscopic 3D. Da-Lite develops front projection screens exclusively for feature film studio 3D postproduction and ultra high-end home theater systems, and represents the state-of-the-art in 3D front projection screen technology.

To see photos of the ETC Center please go to: http://www.depthq.com/news.cgi

About the Entertainment Technology Center at USC (ETC) The ETC was founded with the help of George Lucas in 1993 with the goal of bringing technology and entertainment visionaries together to collaborate on the future of entertainment technology. The Consumer 3D Experience Project (https://www.etcenter.org/3d-experience) is a neutral forum for learning about and discussing the latest research and resources available for delivering a 3D viewing experience to consumers in the home, on personal devices, and in public spaces. Their goal is to collect data that can be passed on to standards bodies and to accelerate the convergence of ideas, so that consumers looking for 3D content, products, and services will have a consistent, enjoyable purchasing and viewing experience.

About Lightspeed Design, Inc. Lightspeed is one of the world’s premiere designers of stereoscopic 3D (s3d) presentations, projection, and image-processing software technologies, and is a trusted technology provider to the most discerning clientele, assisting in a wide range of disciplines – from screening rooms…to pharmaceutical visualization…to surgical systems…to 3D film production. DepthQ® is Lightspeed’s stereoscopic 3D technology brand, encompassing a range of products and support services – from custom 3D systems engineering and integration, to the world’s first portable single-lens stereoscopic HD DLP® projector, to our high-end s3D HD capture and playback software, to s3D IP video streaming technology. Clients include Pfizer, Intuitive Surgical, Microsoft, Harvard & Munich Universities, US Army, NASA, JPL, DreamWorks SKG, IMAX, and Walt Disney Animation. Lightspeed’s headquarters is in Bellevue, Washington, USA. For more information, visit us at http://www.lightspeeddesign.com or contact the company directly at sales@lightspeeddesign.com or +1-425-637-2818.

About InFocus Corporation
InFocus is the industry pioneer and a global leader in the digital projection market. The company’s digital projectors make bright ideas brilliant everywhere people gather to communicate and be entertained – in meetings, presentations, classrooms and living rooms around the world. Backed by more than 20 years of experience and innovation in digital projection, as well as 245 patents, InFocus is dedicated to setting the industry standard for large format visual display. The company is based in Wilsonville, Oregon with operations in North America, Europe and Asia. InFocus is listed on NASDAQ under the symbol INFS. For more information, visit the company’s website at http://www.infocus.com.

About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® graphics products, the professional design and visualization market with its Quadro® graphics products, and the high-performance computing market with its Tesla™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit http://www.nvidia.com.

About Da-Lite
Founded in 1909, Da-Lite Screen Company is the leading producer of high quality commercial and residential projection screens worldwide. With headquarters in Warsaw, Indiana and additional operations in the U.S. and Europe, Da-Lite manufactures projection screens and accessories for Fortune 500 companies, entertainment and major broadcast networks, education systems and governments around the globe. Today Da-Lite’s proprietary screen technologies are specified for the most demanding installations from military training simulators to boardrooms and classrooms to home theaters. Da-Lite has become the “First Name in Projection Screens.” For more information, visit http://www.Da-Lite.com.

DepthQ® is a registered trademark of Lightspeed Design, Inc. InFocus® is a registered trademark of the InFocus Corporation. NVIDIA® GeForce® 3D Vision™ is a registered trademark of the NVIDIA Corporation. Digital Light Processing, DLP®, the DLP Medallion®, and BrilliantColor™ are registered trademarks of Texas Instruments, Da- Lite® is a registered trademark of the Da-Lite Screen Company, Inc. All rights reserved.

Press contact:
Chris Ward
Lightspeed Design, Inc.
+1-425-637-2818

Link to PDF

Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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