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David Wertheimer interviewed on ABC Radio’s Cybershake segment

EDITORIAL PROFILE/BACKGROUND

Citadel Media , formerly the ABC Radio Network, delivers news and talk, music and sports, urban and other targeted programming to more than 4,400 affiliate radio stations, reaching 105 million people each week. The network offers nationally syndicated radio programs, including those focusing on news, business, technology, health, politics, and the economy, as well as lifestyle stories. Other broadcast services include ABC Sports Radio, Radio Disney, ESPN Radio, syndicated music and talk programs, format-specific production libraries and nine 24-hour music formats. The ABC Radio Network has won the the Edward R. Murrow Award for Overall Excellence.

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Tampa Bay Business Journal picks up 3D Summit release

The 3D Entertainment Summit in association with Variety, co-produced by Bob Dowling and Unicomm LLC, and presented by The Entertainment Technology Center (ETC) has announced the conference program and topics for the 2009 event which will be held at the Hilton Los Angeles in Universal City September 16 and 17.

This year’s combination of featured keynotes, dynamic panel discussions, one-one-one interviews and exhibits will focus on a multitude of topics including the financial impact of 3D on the entertainment industry, the status of the digital cinema roll-out and top trends in 3D gaming.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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