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San Fernando Valley Business Journal quotes ETC 3D Study

A 2008 survey of 1,000 people by the Entertainment Technology Center at USC found that 17 percent would watch 3D at home. A survey by marketing firm In-Stat found that the more familiar people were with 3D in theaters or who owned a Bluray player the more likely they were interested in watching 3D content at home.

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Reuters pick up of 3D Summit Release

The 3D Entertainment Summit in association with Variety, co-produced by Bob Dowling and Unicomm LLC, and presented by The Entertainment Technology Center (ETC) @ USC announced today attendance and sponsorship of the 2009 show doubled last year`s tally. This year`s event, which was held at the Hilton Los Angeles in Universal City September 16 and 17, attracted more than 500 attendees representing the “who`s who” in 3D from top brands and all aspects of the entertainment community, while drawing international media coverage. Major sponsors included Sony Digital, Sony Electronics, RealD, 3ality, DreamWorks, Panasonic and IMAX.

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