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San Fernando Valley Business Journal quotes ETC 3D Study

A 2008 survey of 1,000 people by the Entertainment Technology Center at USC found that 17 percent would watch 3D at home. A survey by marketing firm In-Stat found that the more familiar people were with 3D in theaters or who owned a Bluray player the more likely they were interested in watching 3D content at home.

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Reuters pick up of 3D Summit Release

The 3D Entertainment Summit in association with Variety, co-produced by Bob Dowling and Unicomm LLC, and presented by The Entertainment Technology Center (ETC) @ USC announced today attendance and sponsorship of the 2009 show doubled last year`s tally. This year`s event, which was held at the Hilton Los Angeles in Universal City September 16 and 17, attracted more than 500 attendees representing the “who`s who” in 3D from top brands and all aspects of the entertainment community, while drawing international media coverage. Major sponsors included Sony Digital, Sony Electronics, RealD, 3ality, DreamWorks, Panasonic and IMAX.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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