Glendale News Press quotes David in an article about Avatar and the future of 3D entertainment

“Avatar has expanded the perception of 3-D movies beyond kids films and horror,” David Wertheimer, executive director of the Entertainment Technology Center at the USC School of Cinematic Arts, said in an e-mail while attending the Las Vegas convention.

The film’s success has spurred speculation about increased 3-D film production and product development for in-home viewing, said Wertheimer, who hosted a session on 3-D technology at the conference.

Some industry executives at the convention panels called the medium transformational, he said.

“I think you’ll see a reasonable amount of content in [2010], and 2011 will be a waterfall,” Wertheimer said.

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