3D is already a mainstream filmmaking tool, says David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California. “There is no major film going into production today that doesn’t have people asking whether it should be in 3D or not,” he writes in an e-mail.
“It is a revolution, like color or sound, but the analogy is not perfect. 3D will not reach 100 percent penetration like those technologies did. Just about any film could be better with 3D, but for a lot of reasons, it will be a long time before even a majority of them are offered in 3D, much less all of them.”