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Broadcast Australia issues an OTA 3D Broadcast experience whitepaper

3D or not 3D: The road ahead for TV – Whitepaper

(Comment: this whitepaper is a 3D broadcast primer and policy piece.)

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13 Jul 2010

Broadcast transmission specialist, Broadcast Australia, has today released a white paper which explores the challenge of establishing Australia’s new 3D TV environment, and highlights the importance of laying the foundations to ensure the country’s free-to-air broadcasting infrastructure is ready to deliver new and unique digital content.

The paper, entitled ‘3D or not 3D: The road ahead for TV’, provides insight into the current 3D TV environment, exploring the consumer proposition and drivers for deployment, as well as considering the various technology options, how they work, and what issues need to be addressed in order to make 3D TV successful.

To date, Broadcast Australia has played a central role in the delivery of terrestrial 3D TV and puts a case forward for the development of appropriate policies—with regard to applicable standards, licensing frameworks and spectrum—to provide an evolution path for the future deployment of terrestrial 3D TV services.

In preparing this white paper, Broadcast Australia has drawn on its extensive experience and expertise in the digital media delivery arena, plus discussions with key industry stakeholders.

Click here to download the whitepaper from: http://www.broadcastaustralia.com.au/assets/files/White%20Papers/BA_3D_TV_WhitePaper.pdf

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MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

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