Los Angeles – The Entertainment Technology Center at University of Southern California (ETC@USC) today announced that technology specialist Bryan Gonzalez has been promoted to social & digital media technology labs director. The ETC@USC, which brings together top executives from major Hollywood studios and consumer entertainment and technology companies, is dedicated to forecasting the latest in consumer entertainment technology, digital content and all things data-centric.
Gonzalez joined the non-profit entertainment center in early 2007 to oversee the build-out of ETC’s Anytime/Anywhere Content Lab. The famed lab was built to showcase a wide and evolving spectrum of leading edge entertainment-related products, services and technologies in action. Gonzalez works to keep the lab, and himself, up-to-date with the latest in consumer entertainment technology and was an integral part of the center’s Consumer 3D Experience Lab, which houses the latest in 3D equipment and services. He also works in executive education of both the lab’s and the center’s major initiatives.
“Bryan has been a major asset to the ETC@USC,” cited ETC CEO and executive director David Wertheimer. “The ETC@USC recognized Bryan’s leadership role with social and digital media and we wanted to raise his profile amongst the center, our board and outside entities that could use him as a resource as we navigate new and exciting territories that will involve the convergence of both social and digital media.”
Gonzalez will head all the labs, adding social and digital media to the mix, while helping to keep the ETC@USC’s sponsors up-to-date with the newest consumer technologies and trends.