Six years ago, Hanoi did not have just a single cinema that meets international standards, but now the number of modern box offices is five.
In late April 2006, the first MegaStar cinema complex in Vietnam inaugurated in Hanoi, with eight projection rooms. The appearance of this cinema, with American investors, has made a great change in Vietnam’s movie market. Most importantly, it has helped form a new habit: enjoying movies at box offices, not on television.
Though the ticket prices are high, compared to Vietnamese average incomes, and increase annually, MegaStar has drawn a large number of audiences. MegaStar has become a big rival of other cinemas in Hanoi. Some cinemas had to close and the remaining have had to upgrade their facilities to compete with the new rival. …