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Music, Film, TV: How social media changed the entertainment experience

[Philip Lelyveld comment: Brian Solis adds text and context to the previously posted social media statistics.  Brian is an established social media pundit and the author of multiple books.  The original Hollywood Reporter story was posted here: http://www.etcenter.org/2012/03/young-moviegoers-are-totally-ok-with-texting-in-theaters/ ]

[BrianSolis.com]

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Social Media Multitasking ≠ Distraction

Gen-C is often falsely diagnosed with a thin attention span. Yet in reality, Gen-C focuses on all that’s important to them many times at the same time. They’re just wired differently and rather than challenge it or try to debunk its value, our energy should instead focus on understanding how multitasking adds to the experience.

When asked what other activities are performed while social networking, watching programs on TV was by far the most popular at 66% followed by watching movies on TV at 50%. Interestingly, 11% stated that they watch a movie in a theater while networking.

So, what are viewers saying while multitasking between networking and watching TV. It’s a bit of give and take as 67% will listen to or read what others have to say and 33% will most likely express their own opinions or thoughts.

Social Media Impact on TV Viewing Choices

How can social media drive tune-in? That’s often one of the top questions on the mind of TV marketers. As of now, serendipity certainly plays a role in contributing to tune-in. Three out of 10 people watched a TV show because of something they read or saw on a social network.  …

Social Media Tests Positive for Influence

Based on the work of Robert Cialdini, I analyzed six universal heuristics and the role they play in consumer decision making in social commerce. Referred to as “thinslicing,” consumers tend to ignore most information available and instead ‘slice off’ a few relevant information or behavioral cues that are often social to make intuitive decisions.

The THR study surfaced that more than half of respondents (56%) believe that social networks play an important role in making entertainment-related decisions. Across every genre of entertainment, respondents felt that positive posts held greater influence over their decisions than those that are negative.

Social Media Tests Positive for Influence

Based on the work of Robert Cialdini, I analyzed six universal heuristics and the role they play in consumer decision making in social commerce. Referred to as “thinslicing,” consumers tend to ignore most information available and instead ‘slice off’ a few relevant information or behavioral cues that are often social to make intuitive decisions.

The THR study surfaced that more than half of respondents (56%) believe that social networks play an important role in making entertainment-related decisions. Across every genre of entertainment, respondents felt that positive posts held greater influence over their decisions than those that are negative. …

See the full story here: http://www.briansolis.com/2012/05/music-film-tv-how-social-media-changed-the-entertainment-experience/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Pr20+%28Brian+Solis+RSS%29

 

 

 

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