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2012 SMPTE Annual Technical Conference & Exhibition

SMPTE 2012 Annual Technical Conference & Exhibition—THE premier annual event for motion imaging and media technology, production and operations. Join us and network with world-renowned technology thought-leaders in the motion picture studios, broadcast and distribution networks, production and post-production community, software companies, systems integrators, manufacturers, display technologies and distribution providers. As an accredited industry standards-setting body, SMPTE is also the industry’s leading nonprofit association providing technology education and information to the motion imaging industry. We’re all about creation, management, distribution and display of the moving image. We offer three days of highly technical sessions, a high-tech exhibition hall and unparalleled networking opportunities. Join us – don’t miss this exceptional opportunity!

Annual Technical Conference & Exhibition – 23 – 25 October 2012
Pre-Conference Symposium – 22 October 2012

Loews Hollywood Hotel (formerly the Renaissance Hollywood Hotel & Spa)
1755 North Highland Ave
Hollywood, CA 90028
USA

See more information and register at this link – www.smpte2012.org

2012 SMPTE Annual Technical Conference & Exhibition

Annual Technical Conference & Exhibition – 23 – 25 October 2012
Pre-Conference Symposium – 22 October 2012

Loews Hollywood Hotel (formerly the Renaissance Hollywood Hotel & Spa)
1755 North Highland Ave
Hollywood, CA 90028
USA

SMPTE 2012 Annual Technical Conference & Exhibition—THE premier annual event for motion imaging and media technology, production and operations. Join us and network with world-renowned technology thought-leaders in the motion picture studios, broadcast and distribution networks, production and post-production community, software companies, systems integrators, manufacturers, display technologies and distribution providers. As an accredited industry standards-setting body, SMPTE is also the industry’s leading nonprofit association providing technology education and information to the motion imaging industry. We’re all about creation, management, distribution and display of the moving image. We offer three days of highly technical sessions, a high-tech exhibition hall and unparalleled networking opportunities. Join us – don’t miss this exceptional opportunity!

See more information, and register for the conference, at this link – www.smpte2012.org

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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