News Stories

What is the future?

This is the question that drives and inspires ETC, the Entertainment Technology Center at The University of Southern California, a leading forum, think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content in the 21st Century.

True to the founding vision originally conceived 20 years ago by George Lucas and carried on today through CEO and Executive Director Kenneth Williams, ETC engages in a broad portfolio of projects all on the frontier of next generation entertainment. With the pace of change only accelerating, ETC plays a vital role as a hub of information, insight, analysis and perspective through projects, research, events and publications.

The completely redesigned now serves its members and a broadening base of industry professionals with curated content and original publications. Within is ETCentric, where members and guests will find the most current industry technology news and trends. ETC Members have additional access to special reports and research found on ETCentric. Members also receive ETCentric’s Daily Bullet, a news brief tailored to member’s interest and information needs.

In addition to the daily briefing, ETCentric introduces a special daily feature. Mondays will preview the week ahead with a focus on product launches, major announcements, reports or key events. Tuesdays deliver a guest column, giving members a platform or bringing outside experts to the forum. Wednesdays feature special reports, some generated through ETC and others shared from outside. ETC recaps trade show, conferences and events in a regular Thursday rundown. And Fridays encapsulates the week in entertainment technology with the week in review. Register here for The Daily Bullet.

The ETC is also a convener. Look for special events, seminars, panels and conferences organized by or in partnership with ETC. Silicon Beach@USC, produced with the Marshall School during the Fall of 2012, gathered many of the most prominent innovators and incubators in Los Angeles for a provocative series of panels and discussion.

The future is here.


  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

NAB Virtual Cloud Conference
March 2-4, 2015 – More Info
Media Management in the Cloud (NAB)
April 14 & 15, 2015
Las Vegas, NV – More Info

Industry Events

2015 HPA Tech Retreat

Feb 9-13, 2015 – More Info



NAB Show
April 11-16, 2015 – More Info