News Stories

The New Branded Look: ETC Redesign

The brand new look of logo identity and website is a complete overhaul for the Entertainment Technology Center(ETC), which showcased a complete 360 degrees of integrated effort in both brand and digital platform for the ETcentric and ETcenter website. The branded experience is to convey relevant, creative technology and information for the broader audience. The look and feel connotes modern, clean, simple, innovative, sleek, high tech web 2.0, professional, scalable, intuitive, up-to-date and user-friendly website on few aspects such as dynamic user experience by engaging with less clicks.

The brand identity and digital communications site, designed and developed by 24Notion, is the first step in an integrated communications program for Entertainment Technology center. It includes ETcentric/ETcenter, which is an enhanced community engagement and development of digital web 3.0 portal. ETC has been on a mission to rediscover its identity and express it better through a redesign of its logo, visual assets and content delivery. These factors are key in a successful long-term growth in the company. The redesign is to depict the company’s energy and commitment to new era in evolution to reach a broader audience of entertainment and technology enthusiasts. The first phase of digital experience includes a launch of easy to navigate interface for browsing news stories, partnership only stories, highlights, resources, event information, social media component, as well as learning more about ETC as a whole.

The brand identity reinforces and enhances brand awareness for the ETC with a cohesive digital communications strategy and visitor experience. The site functionality serves as the purpose of news worthy, educational, and a one-source repository of all things ETC content-curated subject matters expert. Meanwhile, both and ETcentric digital marketing tool serve a few resources component for member-only discussion in white papers, digital and video sessions, breaking news and industry at large, and consortium of students’ engagement and information gathering/research platform for unique experiences.

The website’s new features include a complete and scalable multi-media front and back end design to customize the unique experience for current and new members. HTML 5, customizable javascript, CSS, SQL and PHP programming are a few key state of the art factors that launch this portal. Social engagement is embedded within the mix to create that sense of interactivity on current and future communities. New user-control features will make customizing the pages easier for consumers. Making a use of the full engagement on the web real estate helps ETC maximize the potential of curated content merged with visual storytelling.

The new high-impact design allows easier navigation, provides enhanced functionality, and encourages global site visitors to explore the merge of entertainment, media, and technology industry experts in bringing the publications right at your fingertips.




  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

NAB Virtual Cloud Conference
March 2-4, 2015 – More Info
Media Management in the Cloud (NAB)
April 14 & 15, 2015
Las Vegas, NV – More Info

Industry Events

2015 HPA Tech Retreat

Feb 9-13, 2015 – More Info



NAB Show
April 11-16, 2015 – More Info