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Digital Cinema Lab (DCL)

The Digital Cinema lab has relocated to the University of Southern California campus!

Eileen Norris Cinema Theatre
 3507 Trousdale Parkway
Los Angeles, CA 90089
Tel: (213) 743-1600

Parking (USC Map Grid indicators)
USC Map PDF
Entrance off Jefferson Blvd and Royal St: Gate 4 (G3)
Parking Structure D (G4)
Norris Theatre (E4)

Brief History

The Digital Cinema Laboratory opened at the historic Hollywood Pacific Theatre in October 2000 to perform research and establish benchmarks regarding standards for digital cinema distribution and exhibition. The DCL has been host to myriad meetings, discussions, tests and demos surrounding digital cinema. ETC and the DCL are often credited for providing the catalyst that made digital cinema a reality rather than a theoretical discussion.

In November 2006, after digital theaters began rolling out in earnest, ETC moved the lab to the Eileen Norris Cinema Theatre on the University of Southern California campus in downtown Los Angeles, where the DCL could continue providing a testing facility at the same time providing a platform for training the next generation of film creators.

DCL Mission

To be a global leader in providing a test bed for digital cinema distribution and exhibition, as well as for the growing use of digital cinema technology in image creation and post production.

To evaluate proposed technology solutions for quality, robustness, and interoperability.

To reach out to the creative community and bring their needs and their artistic and critical skills to bear on solving problems in the transition to digital cinema.

To work with efforts underway around the world, so that digital cinema labs can share test materials and procedures.

To be a showcase for the best in cinema presentation.

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MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC EVENTS

There are no upcoming events at this time.

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HITS Hollywood IT Summit
April 22, 2014  More Info

Digital Hollywood
May 5-8, 2014  More Info

SMPTE Entertainment Tech in the Internet Age Conference
June 17-18, 2014  More Info