[Screen Digest]
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Based on this year’s International CES, 3D is no longer the headliner technology that it was a year ago. This does not mean that the industry has given up on 3D, but rather that 3D is now, as predicted, a standard feature of high-end home entertainment products. Both Samsung and LG separately said that over half of their respective 3D screen models in 2012 support 3D, while Panasonic claimed that for new models announced in 2012, 93 per cent of plasma displays, 40 per cent of LCD TVs and four out of six new Blu-ray players are 3D capable. On the content side, an increasing number of new blockbusters movies are now filmed in 3D, screened in 3D theatres and will be released on BD3D for home video audience. Now it is up to the marketing teams to try to convince consumers that the technology is worth investing in.
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