Entertainment Technology Center @ USC

The Entertainment Technology Center @ USC (ETC@USC), www.etcenter.org, announced that it is seeking broad multi-industry feedback for the Interoperable Master Format (IMF) draft specification. Over the last year, the ETC@USC has hosted the IMF project seeking to develop a voluntary specification for an interoperable set of master files (and associated metadata) to enable the interchange [...]

LOS ANGELES, CA–(Marketwire – August 31, 2010) –  The Entertainment Technology Center @ USC (ETC@USC), www.etcenter.org, announced that it is seeking broad multi-industry feedback for the Interoperable Master Format (IMF) draft specification. Over the last year, the ETC@USC has hosted the IMF project seeking to develop a voluntary specification for an interoperable set of master files [...]

Despite the high stakes, Apple may bide its time, said Bryan Gonzalez of the Entertainment Technology Center at the University of Southern California. “Out of all the companies out there, Apple is the most patient,” he said. “They take their time and get all their ducks in a row. That’s what they are doing.” Read [...]

“The end game is to make (3D) not a special effect but a key resource in the storyteller’s tool kit,” said Phil Lelyveld, who manages the Consumer 3D Experience Lab at the Entertainment Technology Center @ USC. That means getting to a place where 3D is done subtly and in a way that makes entertainment [...]

The most infamous faux pas of the past few decades is the studios’ collective effort to quash the VCR in its infancy, a battle that went all the way up to the Supreme Court in 1980. The videotape and DVD market went on to become a major economic boon to the entertainment industry of the [...]

SAN JOSE, Calif.–Even if “Piranha 3D” has a modestly successful box-office debut this weekend, it could in the long run do more damage to the hopes of 3D TV makers than good. The more 3D movies available, the better is what the consumer electronics industry’s strongest proponents of 3D would say. After all, the more [...]