[Story from South Africa]

[Excerpt]

There is a new technology platform that is slowly making waves. It is called Augmented Reality. Augmented Reality allows people to visualize digital content as an integral part of the physical world that surrounds them. It gives people a very convenient way of accessing the information by just looking at their phone camera. For example, if you’re standing on a street corner and point your phone’s camera at a coffee shop, the application could create a 3D image over the real-world image which tells you what the coffee of the day is, or it could show you users’ reviews of the coffee shop, or other types of helpful information about the business.

…  The commercial version of Qualcomm’s Augmented Reality software development kit for Android became available late April and the Apple’s iOS version (beta) became available last month. App developers are only just starting to create applications based on this platform.  …

Read the full story here: http://www.businessday.co.za/articles/Content.aspx?id=150236