ETC Anytime-Anywhere Consumer Research's blog

"If I like a movie and I've seen it already then I'm probably not going to order it on VOD. The only possibility of using VOD is if I hadn't seen the movie and I was curious about it. But in that case when you get up to $4.99 you can get Netflix sending you multiple movies for an entire month for that price. So I would much rather have Netflix and just que up a list of all the movies and then have them in my possession for as long as I need them. Sometimes I might think about getting a movie on VOD and I purchase the movie and then I get taken away from the movie and don't get back to it until 24 hours later and it is already gone. ...[continued]