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3D Sound Company imm Sound Expands Internationally in Brazil

[Press Release – dcinematoday]

The company imm Sound, leader in the new generation of 3D immersive sound, has expanded its operations internationally with the opening of nine new movie theatres in Brazil, owned by the cinematograph exhibitor, Araújo. Concretely, the imm Sound technology is available on screens in Maringá, in the state of Paraná; Campos, in the state of Rio de Janeiro; Guadalupe, in the state of Piauí, and Serra, in the state of Pará.

Three of the nine movie screens equipped with imm Sound’s 3D immersive audio in Brazil, are installed in theatres in Guadalupe. From the six remaining movie screens equipped with the 3D system in Brazil, two are located in movie theatres in Maringá, two in Campos and two in Serra.
The year of 2011 has been key to the expansion of the 3D immersive sound technology by imm Sound, and is currently considered the best tri-dimensional audio system available in the market. In recent months, the company has installed its 3D immersive sound system in Europe, America and Asia. Therefore, besides Brazil, the 3D immersive sound equipment by imm Sound is currently operating in movie theatres in the U.S. and Europe.
About imm Sound:Located in Barcelona, imm Sound is a pioneer in 3D sound for the film industry in the era of digital cinema. Their technology ensures maximum quality and the future of 3D sound and opens the door to a much more immersive new way to enjoy the movie theater. Since 2010, imm Sound 3D audio equipment has been operating in cinemas in Europe and America, and is today the world market leader with the largest number of movie theater screens with 3D sound.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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