News Stories

3D Sound Company imm Sound Expands Internationally in Brazil

[Press Release – dcinematoday]

The company imm Sound, leader in the new generation of 3D immersive sound, has expanded its operations internationally with the opening of nine new movie theatres in Brazil, owned by the cinematograph exhibitor, Araújo. Concretely, the imm Sound technology is available on screens in Maringá, in the state of Paraná; Campos, in the state of Rio de Janeiro; Guadalupe, in the state of Piauí, and Serra, in the state of Pará.

Three of the nine movie screens equipped with imm Sound’s 3D immersive audio in Brazil, are installed in theatres in Guadalupe. From the six remaining movie screens equipped with the 3D system in Brazil, two are located in movie theatres in Maringá, two in Campos and two in Serra.
The year of 2011 has been key to the expansion of the 3D immersive sound technology by imm Sound, and is currently considered the best tri-dimensional audio system available in the market. In recent months, the company has installed its 3D immersive sound system in Europe, America and Asia. Therefore, besides Brazil, the 3D immersive sound equipment by imm Sound is currently operating in movie theatres in the U.S. and Europe.
About imm Sound:Located in Barcelona, imm Sound is a pioneer in 3D sound for the film industry in the era of digital cinema. Their technology ensures maximum quality and the future of 3D sound and opens the door to a much more immersive new way to enjoy the movie theater. Since 2010, imm Sound 3D audio equipment has been operating in cinemas in Europe and America, and is today the world market leader with the largest number of movie theater screens with 3D sound.

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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