Entertainment Technology Center @ USC

This is the video clip of a story that ran on New Years Eve on CNN which features an interview with David commenting on the Fox dispute with Time Warner Cable.

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Link to video

The dispute reflects television’s changing business model as programming choices continue to expand and advertising revenues plummet, noted David Wertheimer, chief executive of the Entertainment Technology Center at the University of Southern California.

Cable networks have always counted on revenue from both advertising and subscriber fees. So even as ad sales have declined, cable channels have stayed afloat on those fees, which have remained steady according to Wertheimer. But broadcast networks that rely solely on ad revenue are casting about for new sources of revenue, which is likely what’s driving Fox’s bid for higher fees.

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Link to coverage
Link to PDF

The dispute reflects television’s changing business model as programming choices continue to expand and advertising revenues plummet, noted David Wertheimer, chief executive of the Entertainment Technology Center at the University of Southern California.

Cable networks have always counted on revenue from both advertising and subscriber fees. So even as ad sales have declined, cable channels have stayed afloat on those fees, which have remained steady according to Wertheimer. But broadcast networks that rely solely on ad revenue are casting about for new sources of revenue, which is likely what’s driving Fox’s bid for higher fees.

–

Link to coverage
Link to PDF

The dispute reflects television’s changing business model as programming choices continue to expand and advertising revenues plummet, noted David Wertheimer, chief executive of the Entertainment Technology Center at the University of Southern California.

Cable networks have always counted on revenue from both advertising and subscriber fees. So even as ad sales have declined, cable channels have stayed afloat on those fees, which have remained steady according to Wertheimer. But broadcast networks that rely solely on ad revenue are casting about for new sources of revenue, which is likely what’s driving Fox’s bid for higher fees.

–

Link to coverage
Link to PDF

The dispute reflects television’s changing business model as programming choices continue to expand and advertising revenues plummet, noted David Wertheimer, chief executive of the Entertainment Technology Center at the University of Southern California.

Cable networks have always counted on revenue from both advertising and subscriber fees. So even as ad sales have declined, cable channels have stayed afloat on those fees, which have remained steady according to Wertheimer. But broadcast networks that rely solely on ad revenue are casting about for new sources of revenue, which is likely what’s driving Fox’s bid for higher fees.

–

Link to coverage
Link to PDF