News Stories

Entertainment Matters at CES (EM)

Entertainment Matters at CES (EM), currently in its third year, is an International CES program created specifically for the Hollywood and entertainment community.  EM includes On the Floor, which targets relevant exhibits for content and entertainment professionals; Keynotes and Panels that address key trends, technologies, media and branding; and the Red Carpet Program, an exclusive, invitation-only VIP program to CES.  Sponsored by Variety, EM is a tailored connection to partnerships and innovations at the world’s largest consumer electronics tradeshow, the 2013 International CES® (January 8-11 in Las Vegas).

DTS, Technicolor, LG, Sony and Dolby are just a few of the 3,000 leading tech companies exhibiting at CES On the Floor– from global giants to emerging startups – unveiling innovative new products and services and showcasing the collaboration between content creators and CE manufacturers.

The Red Carpet Program is an insider’s view of global technology and content, and access to potential business opportunities.  It is an invitation-only VIP program open to select executives, directors, producers and talent (contact:RedCarpet@CE.org).  Red Carpet benefits include:

  • Free access to the CES show floor
  • Access to private Red Carpet Lounge on the show floor (LVCC, North Hall)
  • Preshow and on-site service, including a dedicated hotline
  • Priority VIP passes to Keynote Addresses*
  • Access to block of discounted rooms
  • Discount on Entertainment Matters Conference Pass
  • Customized guided tours of show floor*
  • Access to exclusive VIP parties and special events*

*Space is limited.

Entertainment Matters also includes the International Academy of Web Television’s IAWTV Awards; various TechZones such as iLounge Pavilion and MobileTV; the Official Entertainment Matters Party at LAVO; andConference Tracks that should be of particular interest to entertainment professionals, such as Tweet House Presents: Social Media Success Stories, Content and Disruptive Technologies, Games Summit at CES and Digital Hollywood.

Additionally, CES provides relevant news updates twice a week with the Entertainment Matters Digital Content SmartBrief (EM SmartBrief), covering news essential to the digital entertainment industry (to subscribe:www.smartbrief.com/ceadigital).

Click here to register for Entertainment Matters.

 

Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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