News Stories

High TV 3D launches in Romania

[BroadbandTV]

High TV 3D has announced its launch on UPC Romania with over 400 hours of native 3D programming. It is the first 24/7 channel in 3D on the cable network.

Apart from the strong emphasis on 3D, High TV 3D lineup also encompasses lifestyle and entertainment programmes such as far-flung exotic destinations, coverage of exclusive parties, celebrity news and gossip, and a slate of in-house productions such as reality shows. …

Read the full story here: http://www.broadbandtvnews.com/2011/10/10/high-tv-3d-launches-in-romania/

YouTube 3D exclusive to Samsung TVs

[Pocket-lint]

Samsung has announced that it is to host YouTube’s first 3D content service on its Smart TV and Smart Hub platform. The new stereoscopic video streaming channel will be available via a new app, which will initially be completely exclusive to the South Korean consumer electronics giant. …

…Michael Zoller, the company’s European marketing director of TV/AV promises that, “We are going to launch 10 new apps for Smart TVs every business day.”

See the full story here: http://www.pocket-lint.com/news/41841/samsung-youtube-3d-tv-deal

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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