News Stories

Boy George, The Feeling and Pete Townshend to Rock Sky 3D and Sky Arts in the UK Premiere of The Prince's Trust Rock Gala 2011

[Press Release]

The Prince’s Trust Rock Gala 2011 Supported by Novae TX: Sky 3D and Sky Arts 1 on Christmas Day at 9pm.


Sky 3D & Sky Arts will broadcast the live recording of this year’s Prince’s Trust Rock Gala, supported by Novae. Boy George, The Feeling and Pete Townshend are among the artists on board to rock the Royal Albert Hall on 23 November. The concert is one of the most important fundraisers in The Prince’s Trust calendar and will premiere on Sky Arts 1 and Sky 3D on Christmas Day at 9pm.

Joining presenters Edith Bowman and Patrick Kielty are a long list of Prince’s Trust supporters who are set to collaborate at the gala including singer songwriters Chris de Burgh, Julian Lennon, Alison Moyet, rock legends Kenney Jones, Mark King and Midge Ure, urban saxophonist YolanDa Brown and classical music star Charlie Siem. There will also be a special appearance from comedian and musician Tim Minchin.

Launching in 1982 and continuing until 1990, the gala has attracted the support of iconic well-wishers such as Paul McCartney, Mick Jagger, Elton John and Tina Turner. The historic fundraiser re-launched in 2010 and continues to raise vital funds for the charity’s work with disadvantaged young people.

This is the tenth Rock Gala Concert in The Trust’s history and marks the second year the concert will be recorded for Sky Arts and Sky 3D. Last year’s Prince’s Trust Rock Gala was one of the inaugural music events to be broadcast in stunning 3D on the Sky platform and will once again take pride of place in Sky’s Christmas schedule.

“The Rock Gala is a celebration of the good work of The Prince’s Trust so it is easy to see why it was one of the most popular music programmes on Sky Arts and Sky 3D last year,” comments John Cassy, Director of Sky 3D. “It is an honour to be able to support the work of The Trust again this year using Sky’s innovative 3D technology to broadcast the Rock Gala’s sensational performers to wider audiences.”

The Prince’s Trust Rock Gala 2011 will be broadcast at 9pm on Christmas Day, Sky 3D and Sky Arts 1. For tickets to The Prince’s Trust Rock Gala supported by Novae on the 23rd November, call 020 7589 8212 or visit

(Tickets are priced from GBP 30 to GBP 80 with box hospitality and VIP & fine dining packages available.)

Notes To Editors

The Prince’s Trust Rock Gala 2011 was acquired for Sky 3D and Sky Arts from the 3DD Group.

See the original press release here:

3net Announces Content Release

[TV Technology]

3net has announced plans to premiere 15 new programs throughout this month, as well as a new on-air look. 

The 24/7 3D network from Sony, Discovery and IMAX will debut their new broadcast design this Friday at 8pm EST, as announced by 3net President and CEO, Tom Cosgrove. 

Programs premiering include the food and travel series “Bloody Good,” the “Peter Gabriel: New Blood Live,” concert experience and holiday staple “The IMAX Nutcracker.”


The content debut is part of the network’s goal to provide the “most dynamic and immersive in-home 3D experience possible.” 

New children’s series to debut include “Dream Defenders” and “Bolts & Blip” as well as original programming “The Ancient Life,” “Experience 3D” and “World Cities.”

Read the full original story here:


Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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