News Stories

3D iPad Stereo Depth 3D Calculator

[Digital Cinema Society email]

Noted Cinematographer, Alfonso Beato, ASC has published a Stereo Depth 3D Calculator for iPad. The SD 3D iPad Stereo Depth 3D Calculator is a tool designed for photographers, cinematographers, stereographers and computer graphics artists working, studying and/or researching on the production of stereoscopic images. It complies with the principles of comfortable stereography, which means: to produce stereo 3D images that don’t cause visual stress when presented. It factors into consideration all the parameters that you need to calculate the proper results for your shots and/or sequences, as well the actual industry recommendations. The App is available on the iTunes App Store @ $24.99US, and many more details are available on Mr. Beato’s website:http://web.me.com/abeato/sd3dcalculator/

BSkyB creates 3D Test Cards for Consumers

[Advanced Television]

BSkyB has created a 3DTV ‘test card’ to help its subscribers correctly set up their 3D equipment. Featuring ‘Strictly Come Dancing’ host Zoe Ball, the new Three-Dimensional test card comes with a series of high-quality video on-screen instructions, in 3D, showing viewers how to get the most from their kit.

Sky’s new 3D test card will come on air in the early morning hours at 24.45 and repeat daily on Sky 3D, channel 528. Sky 3D viewers can record the test card using Sky+ to watch back whenever suits them. The test card will also be available via Sky Anytime and seen online (in 2D) at www.sky.com/3DTestCard

See the original post here: http://advanced-television.com/index.php/2011/12/05/bskyb-sets-up-3d-tv-test-card/

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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