News Stories

Azuna – Impressive 3D for posters and marketing collateral

by Philip Lelyveld

Azuna has patented, non-lenticular 3D print technology that delivers stunning depth and clarity without glasses from all viewing directions (not just left to right or up to down).  We have samples of an Azuna poster at the ETC Consumer 3D Experience Lab.

From their website:

“Azuna produces spectacular 4-color print and imaging in 3 to 5 perceptual 3D layers on thin, poly-based substrate.  Azuna products are made from polypropylene PP and they are recyclable.  The patented process creates a new medium that overshadows existing products like lenticular in depth, clarity, and pricing.  Auna is not lenticular, but the latest, best technology for remarkable impact in differentiating products and brands.

If security/counterfeiting is an issue with your company, Azuna brings an added benefit.  We extrude our own substrate, print with licensed partners that are extensively trained, and control all art preparation and pre-press processes in-house.”

You can learn more at their website here: http://www.azuna.net/

Pioneer’s Amazing 3D Floating Vision Display (video)

 

[by Serkan Toto, CrunchGear]

Pioneer has been working on “Floating Vision” displays for quite a while, and now the company has shown the technology used in embedded systems. The naked-eye 3D display Pioneer recently showed at an exhibition in Tokyo lets users view images or videos “floating” in space – embedded in a prototype car navigation system.

The display also lets you interact with images through gestures, for example by swiping your hand over them or “pushing” them with your fingers.

I have seen the retail version with my own eyes and can confirm the Pioneer representative in the video below isn’t exaggerating when he’s talking about the display’s picture quality. The company is now planning to commercialize the new embeddable version as well.

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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