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Parting Thoughts from Las Vegas

As we bid farewell to the 2011 International CES, we close with some general observations from the ETC reporting team…

Las Vegas was crowded – really crowded. If the national economy is slow to recover, there was little evidence of it in the Nevada desert. CEA estimates that about 140,000 people attended the show (more than last year and on par with pre-recession levels), and the state of the industry is showing strength. CEA’s Gary Shapiro estimates that consumer electronics spending will show a 6% increase for 2010, to $180 billion, and will rise an additional 3% this year, to more than $186 billion.

If we had to sum up this year’s show in 10 words, they would be: smart, connected, apps, 3D, 4G, gestural interfaces, tablets, tablets, and tablets.

The word that appeared around every corner of this year’s show floor was ‘smart’ – from banners and new product lines to marketing slogans and more. There was no escaping it, as it seems manufacturers now recognize the need to simplify consumer control over the dizzying array of available devices and services.

‘Connected’ everything was another star of the show, especially in regards to television and related services: search, discovery, VOD, and way too many apps to fathom. In fact, it was a challenge to spot a TV that wasn’t connected to Hulu, Netflix, Skype, Facebook, Twitter, Pandora, Yahoo! – you get the idea.

CES presented the connected TV as the center for our new multimedia-driven homes. We saw Hubs, Dashboards, Media Links – all designed to address these needs.

This CE connectivity is reliant upon high-speed networks and we heard a lot in terms of 4G and LTEVerizon, T-Mobile, and others showcased their recently launched networks and collection of tablets and smartphones designed to leverage new speed and efficiency. We found the Motorola Atrix 4G compelling, an Android-based phone featuring NVIDIA’s dual-core Tegra 2 chipset, support for AT&T’s 4G network, and a very interesting laptop dock.

We saw 3D in record abundance – from 3D mobile and 3D gaming to new autostereo displays and a wide selection of prototype and market-ready 3DTVs and laptops.

Sony and Panasonic are sticking with active-shutter, while others – including LG, Toshiba, and Vizio – are touting the benefits of new passive 3D models. Passive displays are being produced at a more reasonable cost and many find passive polarized to be more comfortable. Additionally, the weight of the glasses is an improvement, and they work better over eyeglasses.

For those who believe donning plastic glasses may become the primary obstacle to consumer adoption, a number of autostereo displays were on hand, some that showed real promise and others that were less than impressive.

In terms of gestural interfaces, Microsoft Kinect is already breaking sales records, but the real story here is how gesture technologies will be used beyond video games. PrimeSense showed a system that wirelessly links the PC and TV, enabling access to content from a controller-free 3D system. Imagine what ‘connected’ TV will be like with set-top boxes featuring gesture recognition.

If there was a single breakout star this year, however, it would be tablets.

The Motorola XOOM turned a lot of heads in Vegas. The Android-based device (CNET’s ‘Best of Show’ winner) is one in a growing number of tablets targeting the burgeoning iPad market. Reactions were also positive for the 4G BlackBerry PlayBook which, unlike most of the iPad competitors, does not use Android, but will run on the BlackBerry Tablet OS.

Another tablet not using Android is Samsung’s Sliding PC 7. It runs on Windows, and is a touch-screen device with its own slide-out keyboard. Larger than an iPad but smaller than many Netbooks, it could be the hybrid that many have been hoping for.

We have much more to discuss, especially in regards to cloud-based content hosting and delivery services (i.e. UltraViolet), connected TVs and Blu-ray players with 2D-to-3D conversion capabilities, and more – but we’ll save those thoughts for our post show report which should be available within the next week.

Thanks for reading the blog for this year’s CES coverage. A special thank-you to ETC’s sponsors who make our work possible. Until the next show…

KC Blake, Sarah Blake, George Gerba, Carolyn Giardina, Bryan Gonzalez, Bob Lambert, Michael Lei, Phil Lelyveld, Jack Lerner, Edie Meadows, Nick Nero, Paula Parisi, Adrian Pennington, Rob Scott, David Wertheimer, Joyce Yi

Op-Ed: Facebook, Twitter, and Connected TVs… Oh, my!

Facebook and Twitter had a strong presence at CES … in the form of apps on connected TVs, Blu-ray players, set-top-boxes, and just about any connected device. Samsung even announced that its new connected refrigerator could display your Twitter feed. The popularity of social networks have forced CE manufacturers to include them on their products’ feature specs, irrespective of how appropriate the application truly is. Unfortunately, this knee jerk reaction to include social networks clearly demonstrates the lack of imagination or understanding as to how social networks are really used by people.

Social networks go beyond just being able to see what your friends are saying as you open up the refrigerator. Rather, social networks should be viewed as sources of information that can reveal deep personal connections. Re-imagine the connected refrigerator using social networks to suggest meals that have been successfully cooked by family and friends. Or suggesting new drinks or other edible delights that were just mentioned in a friend’s status update. The key to appropriate usage of social networks is … context. What is the device and how is it being used?

CE companies should realize that the device itself gives the user context and should guide the usage of social networks on the device. True, in the end, CE manufacturers will always pick the lowest hanging fruit first. But as social networks become more ubiquitous, the industry needs to determine what about social networks will help them to differentiate themselves from their competitors. Ultimately it’s not just about adding Facebook, but instead, asking “What can we do using social networks to maximize the appeal/utility of our products for our consumers?”

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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