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SMPTE 2012 Annual Technical Conference To Showcase Foundational Scientific, Technology, Standards Advances For Digital Media Ecosystem

Calling it one of the strongest class of submissions in recent history, the Society of Motion Picture & Television Engineers (SMPTE), the worldwide leader in motion-imaging standards and education for the media, entertainment, communications, and technology industries, today previewed the presentation lineup for the SMPTE 2012 Annual Technical Conference & Exhibition. From A/V-specific improvements in IP-based workflows and smart cloud migration strategies to critical advances in digital cinema, post production, online captioning, and surround-sound audio, they underscore the key scientific, technology, and standards efforts poised to fundamentally advance the state of today’s digital media ecosystem.

See more information, plus the link to register for the conference, here: www.smpte2012.org

MediaBizBloggers.com Publishes Article About Social Media by Bryan Gonzalez

According to a study by Edicon Research, 51% of Americans over the age of 12 are on Facebook. Does this mean that social networks should still be considered just a fad? We’ve reached the point where social networking is accepted as a legitimate platform that people use to connect with one another. Methods for connecting people have evolved from hand written messages, to the telephone, to email and even texting. These have all been technological steps allowing people to reach each other in an instant.

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Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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