Partnered Research Studies
The ETC works with research firms and outside organizations to develop and conduct statistically-significant studies that illuminate important consumer trends in digital media. As an example, a recent nationwide study conducted with the Consumer Electronics Association looked into consumer awareness of current 3D technologies and their willingness to adopt this technology in the home. The ETC conducts 2-3 major studies per year with various research partners.
Research:
ETC/CEA Consumer Research — Consumer Interest in 3D
- 2010 Study – 3D In the Home: Who, What, When, Where
- 2009 Study – 3DTV: Where are we now and Where are Consumers?
20M Homes WW will have 3DTV by 2015
- USA: 9M
- Western Europe: 6.8M
- Asia/Pacific: 6.8M
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