Consumer 3D Project
The Consumer 3D Experience Program is a neutral forum for learning about and discussing the latest research and resources available for delivering a 3D viewing experience to consumers in the home, on personal devices, in public spaces, and in advertising. Three dimensional viewing technologies have come a long way since the blue and red paper glasses used to view 3D in the 1950’s. The recent increase in theatrical 3D releases has proven to be extremely popular among consumers, and so it only makes sense for the creative industries to team with product and service providers to develop ways to move that experience into other environments, enabling the consumer to enjoy 3D experiences anytime and anywhere. The goal of the Consumer 3D Experience Program is to accelerate the convergence of ideas, so that consumers looking for 3D content, products, and services will have a consistent, enjoyable purchasing and viewing experience.
Current and proposed* 3D discussions and collaborative projects include:
- 3D News and event aggregation, posted daily on the ETC website and distributed weekly via email with the key stories flagged
- Extensive first-hand conference coverage, including 2011 CES, key 3D industry events, and 3D industry analyst and community events when invited or asked to participate by member companies
- ’3D Overview and Update’ and ’3D and Marketing’ presentations for member company representatives and their invited guests
- 3D panel participation, moderatorships, and booth presentations at 3D related events on behalf of the member companies
- 3D education for non-3D professionals and executives
- Standard Test and Evaluation Material (STEM) for 3D
- 3D consumer adoption research
- Selling 3D – Challenges and opportunities for retail in marketing 3D
- Industry Education – Production, Distribution and Display of 3D
[*Some of these projects require additional resourcing from interested parties]
The ETC is also working closely with organizations such as the CEA, Unicomm, Variety, SMPTE, Sports Video Group, the International 3D Society, and NAB to create the most influential conferences and events about stereoscopic 3D.
