[by Chosun Ilbo]
LG Electronics earned bragging rights over rival Samsung Electronics last weekend as its 3D TV was named best product by the online edition of the popular U.S. magazine Consumer Reports.
The magazine chose 13 products sold in the U.S. by six manufacturers including LG, Samsung, Sony, Sharp, Toshiba and Vizio. LG’s Cinema 3D TV garnered the highest average score of 76, while Samsung’s new 55-inch 3D TV ranked the lowest with an average score of 57.
LG’s 47-inch LCD TV received an “excellent” rating for its high-definition images and netted high marks in all evaluation categories, from 3D effects to sound and multi-functionality. Its easy-to-use remote control and well-organized on-screen menu were also singled out for praise.
In contrast, Samsung’s screens were criticized for their lack of consistency in terms of brightness. Its 46-inch models also finished near the bottom end of the list, with the latest ranking 12th on 58 points, three places below its predecessor, which was released last year. The magazine drew attention to the fact that the TV screen’s edges tend to take on a distracting layered effect, while the colors or brightness are diminished when viewed from the side.
Samsung officials were left thunderstruck by the evaluation result as consumer bodies in other countries including the U.K., France and Australia picked its 3D TVs as the best product.
“Only a month ago, Consumer Reports praised our technology for providing sharper details, wider viewing angles and high-quality pictures,” a spokesperson from the firm said. “We have sent them an inquiry asking what standards their latest evaluation was based on.”
The two Korean tech giants have adopted different approaches to realizing 3D effects on their TVs, with each claiming that their technology is superior. Samsung chose to insert an electronic device into its 3D glasses, while LG has applied polarizing film to its TV sets.
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