An Entertainment Technology Center forum, Friday, March 3rd, 2pm to 5pm at USC’s School of Cinematic Arts.
It’s become a truism to say that China is the New Frontier of Hollywood. What has not been properly assessed is the specificity of Chinese film audiences, and the challenges of capturing relevant and actionable insights about them.
By bringing together the world’s two biggest experts on this topic (Professors Michael Berry of UCLA, and Stanley Rosen of USC) this ETC event seeks to directly address Hollywood’s “knowledge gap” about Chinese film audiences, and give participants actionable insights, as well as data and analytics methods to build a more comprehensive and systematic understanding of what makes Chinese film audiences passionate.
Stanley Rosen, Professor of Political Science, Director, East Asian Studies Center
“The Evolving Dynamics of the Chinese Film Market”
Michael Berry, Professor of Contemporary Chinese Cultural Studies
Department of Asian Languages & Cultures, UCLA
“Chinese Cinema with Hollywood Characteristics”
Yves Bergquist, Project Director, Data & Analytics, ETC
“Sources and Methods for Insights on Chinese Audiences”