The ETC brings together senior executives from the entertainment, consumer electronics, technology, and services industries to discuss and importantly, to act upon, topics related to the creation, distribution, and consumption of entertainment content. The ETC, an organization within the USC School of Cinematic Arts, helps drive collaborative projects among our member companies, and also brings next generation consumers to the table to understand the impact of new technology on all aspects of the entertainment industry – technology development and implementation, the creative process, and existing business models. Fundamentally, ETC acts as an accelerator for entertainment technology and commerce through: Collaborative Projects, Shared Facilities, Research, Events

The ETC@USC was founded with the help of George Lucas in 1993, with the goal of bringing technology and entertainment visionaries together to collaborate on the future of entertainment technology. Our Sponsoring participants comprise the major studios: Disney, Sony Pictures Entertainment, Twentieth Century Fox, Paramount, and Warner Bros.; along with several other leading technology and services companies. The ETC is perhaps most famous for the Digital Cinema Lab, which created an accelerator and a home for the discussions which led to the creation of the Digital Cinema specification (by DCI) and the world-wide roll-out of Digital Cinema. The Digital Cinema Lab’s success has provided a template for the creation of ETC’s next industry-shaping laboratories: the Anytime/Anywhere Content Lab and the Consumer 3D Experience Lab.

Bros.; along with several other leading technology and services companies. The ETC is perhaps most famous for the Digital Cinema Lab, which created an accelerator and a home for the discussions which led to the creation of the Digital Cinema specification (by DCI) and Content Lab and the Consumer 3D Experience Lab