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Logo Usage and References
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Primary Colors:
The primary colors of the logo are Pantone Process Black, and Pantone Warm Red. These colors are to be used for offset printing. |
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Logo Margins:
The logo is set to have a minimum bounding margin.
Left margin: .5 cm
Right margin: .5cm
Top margin: .5cm
Bottom margin: .7cm |
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Reversed Out Usage:
Using the logo in a reversed out application the mark must be used in the following format.
Use the mark without the gradient.
The right arm and logo type must remain in black. Use light colors for the background only. |
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Black and White Usage:
Using the logo in a black and white application, all elements of the logo must remain in white.
The left top arm of the mark must remain in a 65% black tone. |
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CO-branding Usage:
When utilizing the ETC logo in conjunction with a CO-branding opportunity. First follow the brand guideline of the respective partner brand. If no guidelines exist utilize the ETC CO-branding template.
Download template [1]
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