The future of entertainment, USC style

''The entertainment industry has been pressuring colleges directly [1] and indirectly [2] to teach students the do's and don'ts of copyrights, hoping such lessons will help abate online piracy. But at USC's Entertainment Technology Center [3], students often are the ones giving lessons to Hollywood and the high-tech world about the right way to deliver movies and TV shows to consumers who are increasingly mobile and digital''

May 21, 2008 | chettylaw.blogspot.com | Read Article [4]

USC's Anytime/Anywhere Content Lab

- Jon Healy of the LA Times pays a visit to the Anytime/Anywhere Content Lab [5] at USC, where they assess new entertainment technologies for the home. From the post:

David Wertheimer, the ETC's executive director and a former digital guru at Paramount, said that while studios focus on their product, the lab concentrates on the user. The hope, he said, is that its work will show studios and tech companies how to "meet in the middle and provide new kinds of products" that appeal to the next generation of consumers. In addition to interviewing USC students on campus every week about their media consumption habits and attitudes, the ETC brings about 20 students into the lab to talk to its board and try out some of the gear it has assembled.

May 20, 2008 | cinematech.blogspot.com | Read Article [6]