ETC in the News

LO3D Launches 3-Lens 3D Camera System

[Twice] The popularity of 3D photography may soon get a boost from a new 3D camera and photofinishing system that was unveiled at International CES by Hong Kong-based LO3D. The company is covering all phases of professional and consumer digital 3D photography, ranging from specially developed cameras to a 3D photo lab processor.  The 3D [...]

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Sony Working on Binaural 3D Sound in Cinematography

[Cinescopophilia] Sony have worked on a short music video that has used binaural sound to give a very nice rich 3D sound with wonderful dramatic complete depth and volume. Pop your headphones on for the 3 videos as Sony take you on ride showing you what it is like to be a member of the [...]

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LUCAS’S RED TAILS, A 2D FILM WITH 3D Sound

[Stereoscopy News] “Red Tails“, the last child of Georges Lucas is a 2D film with 3D sound. Released on January 20, 2012, Red Tails is the first movie in Barco’s “Auro-3D” 11.1 sound format in the few happy theaters already fitted with this revolutionary new sound system. … Auro-3D is backward compatible with the DCI-compliant 5.1 sound [...]

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Toshiba Announces Its Most Advanced 3D Smart TV Series For 2012

[Sun Herald] Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced an all new level of 3D Smart TV for 2012. Featuring a full suite of new capabilities including ePortal, MediaGuide, Open Browser, SearchAll, MediaShare, Send & Play, eManual, Tablet Remote App Capability (TRAC), built-in Wi-Fi® and the dual core [...]

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A Year of Disappointment at the Movie Box Office

  [The New York Times] With five days left in 2011, ticket sales in North America are running about $500 million behind last year — despite higher prices — prompting a round of soul searching by studios trying to determine what went wrong and how best to proceed. … Revenue, for instance, has been propped [...]

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Boston Herald Quotes David about Steve Job’s Impact on the Industry

Boston Herald Quotes David about Steve Job’s Impact on the Industry

David Wertheimer explains what made Steve Jobs great and how his passing will impact Apple.       Full article PDF

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Yahoo Covers Appointment of Bob Lambert as Chief Strategic Officer

Yahoo Covers Appointment of Bob Lambert as Chief Strategic Officer

LOS ANGELES, CA–(Marketwire -10/26/11)- The Entertainment Technology Center at The University of Southern California (ETC@USC), a non-profit consortium that brings entertainment studios, consumer electronics manufacturers, and other key industry players together in order to improve the appeal of digital entertainment, is pleased to announce the appointment of chairman emeritus Bob Lambert to chief strategic officer. [...]

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Digital Media Wire Covers David Wertheimer’s Appointment to Fox

Digital Media Wire Covers David Wertheimer’s Appointment to Fox

Fox Broadcasting Co. has appointed David Wertheimer to the newly created position of president, Digital. The announcement was made Tuesday by Kevin Reilly, Fox president of Entertainment, to whom Wertheimer will report. Wertheimer is now responsible for strategy, operations and ventures in digital entertainment and emerging media platforms. Websites, mobile apps, games, online viewing and [...]

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The Hollywood Reporter Reports on David Wertheimer’s Appointment as President of Digital at Fox

The former president of Paramount Digital Entertainment and CEO of the USC Entertainment Technology Center will help the broadcaster drive digital strategy and social TV efforts. NEW YORK – News Corp.’s Fox Broadcasting Co. has appointed David Wertheimer to the new post of president, digital. The former president of Paramount Digital Entertainment and, most recently, CEO [...]

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Hollywood Reporter Quotes David Concerning iPhone 4S

David Wertheimer, CEO and executive director of the non-profit Entertainment Technology Center at USC took a cautious approach to this announcement: “Apple is all about ease of use. Voice recognition is the next level in making it simpler for consumers. It will be interesting to see how well it really works. … Voice recognition is [...]

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Milwaukee Journal Sentinel Quotes Bryan about Netflix

Milwaukee Journal Sentinel Quotes Bryan about Netflix

“When you look at all the services out there, Netflix today is still kind of the best option,” says Bryan Gonzalez, director of the Social & Digital Media Technology Labs Entertainment Technology Center at the University of Southern California. “The reason I say that is Netflix is a subscription model that a lot of mainstream [...]

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Christian Science Monitor Quotes Bryan in Story about Windows 8 Tablet

The market will benefit from another serious competitor, points out Bryan Gonzalez, of the Social & Digital Media Technology Labs Entertainment Technology Center at USC. “Apple reinvented itself with pressure from the marketplace,” he points out, adding, “everyone benefits when these major companies have competitors nipping at their heels.” Full article PDF

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CNN Quotes David in Story about TV Content to be available on Xbox

CNN Quotes David in Story about TV Content to be available on Xbox

“Microsoft has been around the content world long enough to know how to license content — they surely won’t forge forward without appropriate content deals like Google did with Google TV,” said David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California. Full article PDF Also featured in: Chicago Tribune [...]

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Examiner.com Covers ETC@USC’s 3D Open House

In anticipation of the 3D Summit now taking place at the Hollywood/Highland Center, the people at the Entertainment Technology Center at USC put together a presentation on Monday, September 19th 2011 including a guided tour by Mr. Phil Lelyveld—Center Director who graciously conducted a tour and directed our attention toward the future of 3D.  The [...]

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Marketwatch Mentions ETC in Article about 3D Fusion’s Glasses-Free 3D TV

Marketwatch Mentions ETC in Article about 3D Fusion’s Glasses-Free 3D TV

Recent 3DFusion 3DTV installations include the Las Vegas Mirage Hotel, the Grammy Museum in LA and the soon to be announced 3DFusion induction into the University of Southern California Entertainment Technology Center, the world renowned ETC in Los Angeles. 3DFusion will be displaying their latest 3DFMax technology advancements at the 3D Entertainment Summit show, in [...]

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