ETC in the News

Boston Herald Quotes David about Steve Job’s Impact on the Industry

Boston Herald Quotes David about Steve Job’s Impact on the Industry

David Wertheimer explains what made Steve Jobs great and how his passing will impact Apple.       Full article PDF

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Yahoo Covers Appointment of Bob Lambert as Chief Strategic Officer

Yahoo Covers Appointment of Bob Lambert as Chief Strategic Officer

LOS ANGELES, CA–(Marketwire -10/26/11)- The Entertainment Technology Center at The University of Southern California (ETC@USC), a non-profit consortium that brings entertainment studios, consumer electronics manufacturers, and other key industry players together in order to improve the appeal of digital entertainment, is pleased to announce the appointment of chairman emeritus Bob Lambert to chief strategic officer. [...]

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Digital Media Wire Covers David Wertheimer’s Appointment to Fox

Digital Media Wire Covers David Wertheimer’s Appointment to Fox

Fox Broadcasting Co. has appointed David Wertheimer to the newly created position of president, Digital. The announcement was made Tuesday by Kevin Reilly, Fox president of Entertainment, to whom Wertheimer will report. Wertheimer is now responsible for strategy, operations and ventures in digital entertainment and emerging media platforms. Websites, mobile apps, games, online viewing and [...]

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The Hollywood Reporter Reports on David Wertheimer’s Appointment as President of Digital at Fox

The former president of Paramount Digital Entertainment and CEO of the USC Entertainment Technology Center will help the broadcaster drive digital strategy and social TV efforts. NEW YORK – News Corp.’s Fox Broadcasting Co. has appointed David Wertheimer to the new post of president, digital. The former president of Paramount Digital Entertainment and, most recently, CEO [...]

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Hollywood Reporter Quotes David Concerning iPhone 4S

David Wertheimer, CEO and executive director of the non-profit Entertainment Technology Center at USC took a cautious approach to this announcement: “Apple is all about ease of use. Voice recognition is the next level in making it simpler for consumers. It will be interesting to see how well it really works. … Voice recognition is [...]

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Milwaukee Journal Sentinel Quotes Bryan about Netflix

Milwaukee Journal Sentinel Quotes Bryan about Netflix

“When you look at all the services out there, Netflix today is still kind of the best option,” says Bryan Gonzalez, director of the Social & Digital Media Technology Labs Entertainment Technology Center at the University of Southern California. “The reason I say that is Netflix is a subscription model that a lot of mainstream [...]

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Christian Science Monitor Quotes Bryan in Story about Windows 8 Tablet

The market will benefit from another serious competitor, points out Bryan Gonzalez, of the Social & Digital Media Technology Labs Entertainment Technology Center at USC. “Apple reinvented itself with pressure from the marketplace,” he points out, adding, “everyone benefits when these major companies have competitors nipping at their heels.” Full article PDF

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CNN Quotes David in Story about TV Content to be available on Xbox

CNN Quotes David in Story about TV Content to be available on Xbox

“Microsoft has been around the content world long enough to know how to license content — they surely won’t forge forward without appropriate content deals like Google did with Google TV,” said David Wertheimer, executive director of the Entertainment Technology Center at the University of Southern California. Full article PDF Also featured in: Chicago Tribune [...]

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Examiner.com Covers ETC@USC’s 3D Open House

In anticipation of the 3D Summit now taking place at the Hollywood/Highland Center, the people at the Entertainment Technology Center at USC put together a presentation on Monday, September 19th 2011 including a guided tour by Mr. Phil Lelyveld—Center Director who graciously conducted a tour and directed our attention toward the future of 3D.  The [...]

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Marketwatch Mentions ETC in Article about 3D Fusion’s Glasses-Free 3D TV

Marketwatch Mentions ETC in Article about 3D Fusion’s Glasses-Free 3D TV

Recent 3DFusion 3DTV installations include the Las Vegas Mirage Hotel, the Grammy Museum in LA and the soon to be announced 3DFusion induction into the University of Southern California Entertainment Technology Center, the world renowned ETC in Los Angeles. 3DFusion will be displaying their latest 3DFMax technology advancements at the 3D Entertainment Summit show, in [...]

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Hollywood Reporter Features David in Article about Job’s Legacy at Apple

Hollywood Reporter Features David in Article about Job’s Legacy at Apple

“For Hollywood, Steve has been enormously tough in negotiations,” says David Wertheimer, CEO of the Entertainment Technology Center at USC. “Having Steve out of the [picture] may work to the industry’s advantage.”   Full article PDF

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ABC News Quotes David about Job’s Departure from Apple

ABC News Quotes David about Job’s Departure from Apple

“It’s too early to tell how this will really play out,” said David Wertheimer of the University of Southern California, who worked with Jobs at NeXT computers after Jobs was ousted from Apple in the 1980s. “If this is Steve Jobs stepping out of an operational role at the company so he can focus more [...]

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Twice Quotes David About Google-Motorola Deal

Twice Quotes David About Google-Motorola Deal

Said David Wertheimer, CEO of USC’s Entertainment Technology Center, ”One thing that HTC, Samsung, LG and others loved about Android was that Google was a software company — an enabler, not a competitor. This acquisition has the potential to change all of that and put Google in direct competition with its partners who manufacture handsets. [...]

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Web Pro News Features Video with Bryan Gonzalez about Google-Motorola Deal

Bryan Gonzalez, the Director of Social and Digital Media Technology Labs at the Entertainment Technology Center at the University of Southern California, told us that it would be hard for Google not to encourage Motorola to develop the best mobile phones. Full article PDF

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[Consumer Reports]Sound Byte: 3D TV gets better at 3D

[Consumer Reports] As more manufacturers add 3D functionality to their new TVs,Consumer Reports’ testing has ramped up as well: We look for problems specific to this technology such as ghosting (double images) and test brightness, resolution, and viewing angle. In our most recent tests, though, we found that ghosting is disappearing: It’s problem with only a [...]

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