Life Stage Study
“Life Stage: Its Impact on the Future of Traditional and Emerging Media” is a national pilot research study to examine the impact of life stages on emerging media. The study explores the attitudes and traces the distinct and often contrasting behaviors of eight major life stage groups, including Teens, College Students, Recent Grads, Single No Kids, New Nesters, Established Families, Families Without Kids and Empty Nesters.
The results of this joint study of U.S. media consumption by Hallmark Channel, E-Poll Market Research and the Entertainment Technology Center at the University of Southern California (ETC) released in January 2010, reveal that Americans¹ media behavior is most greatly affected by their stage in life, rather than demographic or economic factors.
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