…Almost reiterating their belief in 3D technology, Jim Ryan, The CEO of Sony Computer Entertainment Europe, said, “I just think that it’s something that’s now moving into the mature phase.” Before continuing, “You only have so much time at these things, and there was an attempt at yesterday’s conference to make it shorter – which I thought was excellent.”
He continued, “3D was the new thing two years ago, it’s not the new thing anymore – it’s just part of the bedrock of content development and publishing,”
However, Ryan also pointed out that the technology should not be forced down everyone’s throats and that the technology needed to be used wisely. He said that the tech would only be used, “Where appropriate, yes. Not where it doesn’t make sense, but where appropriate – absolutely.” …
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