News Stories

Sony Intros SR Memory

Sony introduced its SR memory platform, which aims to add file-based capabilities to its SR format.
Underscoring the HPA supersession theme of workflows, this platform enables a direct to edit native workflow of the SR codec, explained Sony marketing manager Peter Crithary.
The SR memory card can accommodate up to 1 TB of storage, and the product family includes an SR memory camcorder, a camera adapter, a transfer unit and a deck.
Sony recommends the system for any file-based production, including movies, TV and documentary work.
The line will be available in the summer; pricing has not been announced.

YOUTUBE CHANNELS

Our Youtube channel can be found here
Watch the vNAB videos below

SOUNDCLOUD TALKS

MISSION

  • To advance technology and innovation within the entertainment industry
  • To provide a neutral setting for the entertainment industry, technology and electronics companies and to identify and discuss pressing issues
  • To understand the impact of technology on the consumer experience and the creative process
  • To connect and leverage the University of Southern California’s extensive research facilities, faculty and student body with companies
  • To provide insight about emerging consumer habits
  • To convene industry peer groups and partners to share knowledge and experience
  • To create an environment for testing and evaluation of proposed technology solutions
  • To help identify new business models for the entertainment industry
  • To improve the consumer experience and advance the art of entertainment as the 21st century unfolds

ETC Events

 

ETC Quarterly Board Meeting (closed meeting)
(March 6)


ETC Quarterly All Members Meeting (closed meeting)
(March 21)