Fifty-eight percent of Friday’s shoppers bought some type of consumer electronic product, second only to clothing, according to interim results from the Consumer Electronics Assn.’s Black Friday Survey.

This is up slightly from last year’s Thanksgiving survey, when CEA found that 54% of Americans purchased CE products.

The most popular electronics shoppers purchased this weekend were portable MP3 players; video game consoles and accessories; and computers, including notebooks and tablets.

The interim findings are the results of a Caravan telephone survey completed Friday. The survey consisted of 568 adults, 283 men and 285 women 18 years of age and older, living in the continental United States.

Nearly half of those surveyed had plans of shopping this weekend, with roughly 27% of U.S. adults having already shopped as of Friday. Seventy-eight percent of those surveyed shopped at a mass merchant.

Read the full story at http://www.hollywoodreporter.com/news/study-consumer-electronics-rank-clothing-49609