News Stories

Sensio Gets 3D To 2D Tech Patents (Yes, 3D-to-2D!)

Sensio Technologies said Monday it has patented in the United States and India its S2D Switch technology that enables viewing 3D content in 2D.

The technology is designed to enable multiple people to view on 3D program together as 2D, regardless of the number of 3D glasses available in the home.

The system is said to extend consumers’ accessibility to content and
“ensure they get the most out of their investment in their 3D-enabled TV,” Sensio said.

For example, a movie purchased in 3D via video-on-demand (VOD) and recorded on a DVR can be viewed in 2D with the entire extended family on Thanksgiving evening, regardless of the number of pairs of 3D glasses owned. Later it can be viewed in its fully immersive 3D version.

“This patent grant adds a vast and fast-growing market for the Sensio S2D Switch,” stated Nicholas Routhier, Sensio president and CEO. “The ability to view 3D in 2D is essential technology for TV manufacturers, and we anticipate that demand for our patent license will be positively impacted.”

Sensio said it now has patents pending with the European Patent Office as well as Japan and China.

By Greg Tarr

original post: http://www.twice.com/article/458937-Sensio_Gets_3D_To_2D_Tech_Patents.php

Data & Analytics Project

The Storytelling Cipher: Mapping Precise Story and Character Mechanics to Box Office Returns

Our Data & Analytics Project held “The Storytelling Cipher: Mapping Stories & Characters to Box Office Revenue” Tuesday, December 6, 2016 at the USC School of Cinematic Arts.

This study leverages the Dramatic taxonomy of film narrative to infer which scene-level character and story attributes generate more box office returns, by genre. We are extending this study to ads and movie trailers.

The project researchers used machine learning to map 70+ story attributes for 300 films to their box office returns to extract which story mechanics or character features in film generated the most revenue. This was the first time granular story and character mechanics have been used to predict box office returns, which opens up many avenues to make more data-driven creative and development decisions throughout the industry.

What’s a good story? The question has been hanging without a scientific answer since the dawn of man. It seems that a story’s lack of clear mathematical structure and universal taxonomy would relegate such classification of stories to the qualitative – and highly subjective- empire of critics and … people.

Until now.

The event presented results from the research, discussed applications for the development and creative process, and outlined next steps.

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