News Stories

MushABellies Come to Life With 3D Augmented-Reality Game

[Press Release]

More than 4.5 million MushABelly® plush collectibles have already captured hearts worldwide. Now all new MushABelly collectibles will include a cutting-edge 3D augmented-reality game that makes kids’ favorite MushABellies come to life, right in their own living room, as they watch “Magic Before Your Eyes”™.

Augmented-reality (AR) technology is the hottest trend in apps, and Jay@Play is the first toy manufacturer to combine plush with a game experience for the entire family. MushABellies’ new 3D augmented-reality game, powered by Jay@Play’s ToyTube Network™, blends the game world and the real world using a smartphone device and exclusive, patented augmented reality from Gravity Jack. …

Using a Toy Tube Tracker Card, launch MushABelly Mungo Monkey at the target barrel to score lots of banana points. Quickly tap them with your fingertip to earn more points. Move the Toy Tube Tracker Cards to make the game more challenging. …

Read the full article here: http://www.sacbee.com/2012/02/13/4259987/mushabellies-come-to-life-with.html

WOLFVISION UNVEILS 3D VISUALIZER

[Press Release]

WolfVision has its sights on training rooms and educational centres as it unveils a prototype of a 3D Ceiling Visualizer.

The company says the product would be suitable for 3D applications including science and education, product design and engineering, medicine and telemedicine, and videoconferencing.

Its prototype is equipped with two high precision lenses, which generate high quality images that can be converted to 3D format, in real-time, using the on-board stereoscopic mixer.

A 12X optical zoom capability allows viewing of various sized objects and a synchronised lightfield, which is projected onto the working surface, allows the user to find correct positioning for display materials.

3D images are output via HDMI 1.4a in 1080p60 side by side/line alternative/page flip, 1080p24 or 1080p30 frame packing/top-bottom.

Images can be viewed without glasses, on suitable display screens. Standard 2D images in 1080p60 format can also be output if required.

See the original post here: http://www.inavateonthenet.net/article/48096/WolfVision-unveils-3D-visualizer.aspx

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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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