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… The company said it is targeting the conversion service to content owners of episodic television content, documentaries, animated features, music videos, sporting events, commercial advertisements and infomercials. The resulting converted 3-D video footage is optimized for cable and broadcast television, BluRay box sets and pay-per-view, the company said.

In addition, ADS’s processes include 3-D support for mobile devices and for services such as Netflix, iTunes and Hulu. Broadcast-quality 3D content — either converted to, or shot in, 3-D — remains in short supply, and a new low-cost technology could open the floodgates.  …

ADS can convert content for about $3000 to $5000 a minute, completing a 46-minute episode in as little as four days, Engdahl said. Science fiction, space programming and content with open spaces, ranches, aerial shots, car races, CGI and animation work particularly well in 3-D, he added.  …

ADS said its methodology has been validated as a proven technique by several major U.S. studios. CBS, which has worked with ADS, has reportedly been pitching a 3-D channel to operators that would feature prime-time programming and other fare that had been converted to 3-D.

Read the full story here: http://broadcastengineering.com/news/from-2D-to-3D-08012011/