When you are watching TV at home, you may find that Liu Xiang, the Asian Flying Man, is flying towards you from the track like wind; or the Wushu monk of Shaolin Temple is practicing martial art in your living room rather than in ancient monastery; or the giant Mammouth is walking to you from the distant past…… This is the “you-are-there” feel brought by 3D television.

“The rapid development of Chinese 3D television industry has attracted wide attentions. 3D is undoubtedly the future of TV.” said Lu Renbo, Deputy Secretary-general of China Electronic Chamber of Commerce, who thinks that 3D function will be the standard configuration of TV in future.
3D Market Expands Quickly
The development of global3D industry is beyond every forecaster’s imagination. Statistic shows that in 2010, the shipment amount of 3D TV in the world reached 2.5 million, and will rush to 27 million in 2013. The market is growing rapidly, related 3D industrial standards are being releasing in seccession all around the world, and the content of 3D film and video is booming.
On the home market, 3D tide is growing quickly from the National Day in 2010. Major manufactures are raising shipment amount of 3D TV for meeting the market needs of 3D TV and their own needs for competition of differentiation.
According to the statistics of A-View Consulting CO., LTD., a market research institution, as to November 2010, 3D products on the retail market have had 48 categories. After October 2010, the sales volume of 3D TV is over 2000 per week, led by Samsung, Sony, Changhong and Skyworth.
In 2011, lots of research institutions and businesses predict that the sales volume proportion of 3D TV will reach around 30% and the market scale will break 5 million hopefully. At that time, the cost of 3D TV will play a key role in the market growth.
3D national team running ahead
China is not only the largest market of flat TV in the world, but also the world’s biggest base for color TV manufacturing. Domestic businesses have ever followed every technology upgrade from flat TV to internet TV, and to 3D TV.
In March 2010, TCL and Skyworth began to launch 3D TV. Hisense then released LED TV which combined network multimedia technology and 3D display technology in September. Konka launched 4 series, more than 20 kinds of intelligent 3D TV as a whole.
Yang Dongwen, vice president of Skyworth, said to report that the shipment of Skyworth 3D TV will take 30% of all their color TV products and that proprotion of Konka will be more than 50%. Considering the plannings of TCL, Changhong and Hisense, domestic businesses will produce more than 5 million 3D TVs this year, compared with the sales volume of 3 million in the world last year.
3D TV is an important direction for Chinese color TV industry to transform and upgrade. The upstream and downstream enterprises in this industrial chain are striving, besides those color TV businesses joining this new industry in succession. Hisense, TCL and Shanghai Huaya have had some achievements in the core chip area of 3D TV. Several universities have started the research of 3D display, such as Tianjin University, Tsinghua University, Beijing University, Nanjing University and Zhejiang University. It is reported that China has had dozens of enterprises starting 3D technology and product R&D and have owned many intellectual properties in areas of 3D codec algorithms, chips, systems, applications and tests. Now, China’s 3D technology is catching up with other countries’ and even take the lead in some areas.
From HD TV, internet TV, intelligent TV, LED TV to recent 3D TV, the situation of China’s color television industry is seeing an excellent perspective, proofed by a series of new terms and rapid-grow sales data. “Color TV industry has a bright future!” Yang Wendong said.