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What Technology Companies Can Learn From The Key Factors Behind The Mobile Revolution

[Seeking Alpha]

In the mobile space, we now see two, arguably four, primary mobile operating systems:

  • Google’s Android
  • Apple iOS
  • BlackBerry’s OS (BBOS)
  • Microsoft Windows Mobile

In a sales and marketing sense, the customer value associated with a mobile device is the product of the devices:

  • Technical specifications (hardware),
  • Industrial design (beauty),
  • Functionality (cameras, mp3 player, etc.)
  • Usability (ease of use/adoption),
  • Vanity/value (cost, 3rd party perception, etc.), and
  • Extensibility (applications, accessories, etc.)

See the full story with discussion of each bullet  here: http://seekingalpha.com/article/315946-what-technology-companies-can-learn-from-the-key-factors-behind-the-mobile-revolution

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