News Stories

GoPro Launches 3D HERO® System; World’s Smallest 1080p 3D Camera. Professional Quality at a Consumer Price.

4.5.2011

[Press Release]

GoPro, the world’s leading activity camera company, today announced the availability of the much anticipated 3D HERO® System, a waterproof 3D expansion kit for GoPro’s best selling 1080p HD HERO camera. The 3D HERO System is available immediately at GoPro.com and is shipping to GoPro retailers worldwide with an MSRP of $99.99

The 3D HERO System has an industry-first modular design that enables consumers to combine two 1080p HD HERO cameras to form a single 1080p 3D camera, the world’s smallest and least expensive one at that. Waterproof to 180 feet, the 3D HERO System can be worn on the body, mounted on gear and vehicles, and used as a handheld camera. A dual-camera, polycarbonate, waterproof housing holds the two cameras together and a synchronization cable plugs into the back of each camera, enabling them to function as a single camera. A single shutter button controls both cameras.

“The 3D HERO System is exciting for a lot of reasons, one of them being that it’s not just a 3D camera. It’s really several cameras in one, depending on how the consumer wants to use it,” says Nicholas Woodman, GoPro’s founder and CEO. “That you can take two GoPro cameras that you would normally use independently and combined them to form a new type of camera, a 3D camera…that’s extremely cool. GoPro is excited to be the first company to build a camera this versatile.”

“In addition to being a top selling consumer camera, the HD HERO camera is used by more professional production crews in the broadcast and film industry than any other camera in its class,” adds Woodman. “We expect the 3D HERO System to further establish the HD HERO as one of the most versatile cameras in the world.”

The 3D HERO System housing is only 5 inches (130mm) in length and 2.5 inches high (62mm) and is compatible with existing GoPro mounting accessories.

The 3D HERO System includes:

  • * 3D HERO Waterproof Housing
  • * 3D HERO Synchronization Cable
  • * Skeleton Door (allows for optimal sound capture in dry environments)
  • * 3 Pairs of 3D Anaglyph (Red/Blue) Glasses
  • * Helmet Front Mount
  • * 2 Flat and 2 Curved Adhesive Mounts
  • * Free Download: GoPro CineForm Studio 3D editing software

    •  

    GoPro’s 1080p HD HERO cameras are not included with the 3D HERO System and are sold separately, starting at $259.99 per camera.

    GoPro CineForm Studio™: 3D Content Creation Made Easy

    Included as a free software download from gopro.com, GoPro’s CineForm Studio software makes it easy to create, watch and share your 3D photos and videos. Mac and PC compatible, CineForm Studio combines the 2D photos and videos captured with the 3D HERO System and converts them into 3D H.264 files that you can watch on your computer, online at YouTube, and on your 2D or 3D television at home.

    See the full story here: http://gopro.com/gopro-launches-3d-hero®-system-world’s-smallest-1080p-3d-camera-professional-quality-at-a-consumer-price/

    NAB: Come see IRIDAS at NAB 2011, Booth SL 7927

    4.4.2011

    [Press Release]

    IRIDAS NAB Booth SL 7927
    April 11-14 – Las Vegas Convention Center

    Dear Phil,

    IRIDAS will release SpeedGrade NX and FrameCycler DDS 2011 at NAB this year, raising RAW and Stereo 3D workflows to a new level. IRIDAS will also preview Lumetri, a next-generation 3D/2D finishing system IRIDAS plans to deliver in the fall.

    Visit the IRIDAS booth (SL 7927) to see the award winning Stereo 3D tools and extended RAW support for digital cinematography cameras.

    Meet the IRIDAS team and guest presenters at the NAB show floor:
    Max Penner (ParadiseFX)
    Paul Taylor (Stereographer)
    Tony Lopez and Tom Driscoll (Legend 3D)
    Kaspar Kallas (Digital Sputnik) .

    SpeedGrade NX 2011
    SpeedGrade NX is the new flagship in IRIDAS’ 2011 lineup and replaces the highly successful SpeedGrade DI and FrameCycler DI products. SpeedGrade NX offers efficient workflows for RAW, Stereo 3D and color grading. DualStream, the award-winning SpeedGrade Stereo 3D toolset has been refined and improved with the experience of dozens of stereoscopic productions last year. IRIDAS now offers realtime workflows for ARRI ALEXA and RED EPIC productions.

    FrameCycler DDS 2011
    For many years, FrameCycler DDS has established itself as the VFX review workhorse in the screening rooms of most VFX houses around the world. The 2011 release of FrameCycler DDS adds significantly extended stereoscopic capabilities and full support for all current RAW cameras. For pipeline integration, DDS now offers extensive Python scripting.

    KEY FEATURES

    Universal RAW
    Realtime support for ARRI ALEXA v3 with the first native implementation of the ARRI color science in a GPU-accelerated product.
    RED EPIC beta support for all users of the latest RED cameras.

    Realtime Render
    SpeedGrade NX 2011’s advanced render engine can now provide faster than real time rendering for dailies ouput.

    Perfect Gamma
    Automatic calibration of QT output to match the original source image – no more color or gamma shifts

    ____________________________________________________________________________________________________________

    Attend the IRIDAS User Group Meeting, April 12th, 6 pm

    All IRIDAS users are invited to join us for the NAB User Group Meeting at the IRIDAS booth on Tuesday.
    IRIDAS users will give short presentations of their work and we will give you a run through of SpeedGrade NX’s latest features and glimpse of the avanced technologies coming up in Lumetri.

    For more information and to register for the event, visit http://forum.iridas.com/viewtopic.php?f=22&t=563
    or RSVP directly to events@iridas.com

     

    We look forward to seeing you at the show!
    Steve Crouch, Director IRIDAS USA

     

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    Specification for Naming VFX Image Sequences Released

    ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

    The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

    To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

    A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

    This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

    “Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

    The specification is available online for anyone to use.

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