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ETC’s NAB Virtual Cloud Conference

The Entertainment Technology Center @ USC hosted the Virtual NAB Cloud Conference at YouTube Space LA in early MarchThis 3-day event, crafted to tell the stories of Cloud & M&E is posted to our YouTube(ETCenterVideos).

Topics covered include:

  • Keynote & Post in the cloud
  • Transport & Security
  • Workflows in the cloud including sports, VFX and 4K
  • Keynote, MAMs & DAMs
  • Hybrids, Ecosystems & ROI
  • Second Screen & OTT
  • Opensource Tools & Storage
  • Analytics & Big data

Keynotes include:

  • Faster, Better, Cheaper: Pick all Three!, Miles Ward, Google Head, Global Solutions
  • Digital Asset Management in the Cloud: Lessons Learned from Miramax, Denise Evans, VP
  • IT Open Source Framework for Deploying Data Science Models and Cloud Based Applications, Sio Noelle, Pivotal Principal Data Scientist

For full conference schedule Click Here

For Day 1 conference details and download Click Here

For Day 2 conference details and download Click Here

For Day 3 conference details and download Click Here

 

Aspera Equinix MESA
FilmTrack

 

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NAB Virtual Cloud Conference Day 3

PresentationsEvents and DetailsOrganizationDesignationName
8:00-8:45Registration
View Presentation




Click Here for Video
Conference WelcomeETCProject Cloud Erik Weaver
OpenSource Tools
Click Here for VideoThe Cinema Content Creation Cloud - An introduction to the C4 framework


Abstract: C4 is a framework endorsed by the ETC and it’s member organizations for orchestrating connections between services, software and people for better digital production pipelines and to enable the future of production in the cloud.
Studio Pyxis/ETC Framework LeadCEO Joshua Kolden
View Presentation



Click Here for Video
OpenStack meets TV Everywhere: Peanut Butter and Chocolate


Abstract: OpenStack is in the process of revolutionizing video delivery through virtualization, software defined networking and storage abstraction. OpenStack’s ability to rapidly deploy video ecosystems and dynamically scale them based on resource requirements is enabling service providers to offer new services faster, more robustly, and at lower cost. We’ll review TV Everywhere cloud deployment requirements and why the marriage of TV Everywhere and OpenStack is so compelling.
Imagine CommunicationsCTO, MVPDYuval Fisher
Storage
View Presentation



Click Here for Video
An Introduction to Data Gravity


Abstract: You're probably familiar with the concept of data gravity, even if you’ve never heard the term before. The emerging term and its concept are becoming increasingly popular as file sizes continue to grow at exponential rates, and cloud storage popularity becomes mainstream. This session will introduce the concept of data gravity, the factors at play, and how file transfer will play a role in the future.
FileCatalystPresident & Co-FounderJohn Tkaczewski
View Presentation



Click Here for Video
This Is Not Your Parent’s Storage: Transitioning to Cloud Object Storage


Abstract: While the benefits of cloud technology are undeniable—from improved business agility to economies of scale—concerns still exist around security and performance in multi-tenant environments versus dedicated private deployments. Multi-tenant environments introduce additional parties to the trust model and additional factors to the performance mix. This presentation covers the benefits of transitioning media workflows to the cloud and how to overcome obstacles related to security and performance using real world successes as examples.
Signiant CTOIan Hamilton
Lunch
Big Data/Analytics
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Click Here for Video
On-Prem and the Cloud: Effective Big Data Solutions and Services for Content Owners



Abstract: Content owners have been dealing with the challenges of Big Data and Object Storage long before these terms were coined by skillful marketeers. Trends around file-based infrastructures and platforms, both on-prem and in the cloud, are hot discussion topics these days. Select purpose-built solutions and services are finally coming to maturity and are beginning to make technical and economic sense. Rather than just parking content for the long-term, these active environments leverage globally distributed, best-of-breed infrastructures to serve traditional as well OTT paths to consumers in an elastic fashion. This talk will highlight trends in storage and infrastructures dynamically serving these demanding environments.
Oracle/Front Porch DigitalCTO/FPDBrian Campanotti
View Presentation



Click Here for Video
Big Data/DIG: Domain-Specific Insight Graphs



Abstract: Domain-specific Insight Graph (DIG) is a technology that harvests and harmonizes millions of Web pages to extract key elements of knowledge (e.g., entities and relations). It integrates corporate databases with the extracted data across sources and modalities encoding implicit and purposefully obfuscated relationships. It offers a faceted content search interface and visualizations to support analysis.
ISI/USCProject LeaderPedro Szekely
View Presentation



Click Here for Video
Open Source Framework for Deploying Data Science Models and Cloud Based Applications


Abstract: Next generation applications address more sophisticated questions that go beyond 'What happened?' by using Machine Learning/Statistical modelling to answer 'Why?' and 'What will happen next? Data insights can be easily deployed and rapidly delivered to the decision makers via cloud based applications. This framework focuses on technologies available for the entire data workflow from ingestion and modeling to cloud deployment; Hadoop, MADlib, Python, R, CloudFoundry, etc. This presentation will also include examples of how this framework and innovative Data Science techniques have been applied across diverse business units within Media, including pricing analyses for ad optimization and predicting viewership.
Pivotal Principal Data ScientistNoelle Sio, Srivatsan Ramanujam, Jarrod Vawdrey
Event CanceledUsing Media-Analytics to Engage Content Consumers as Collaborative Partners


Abstract: The talk will cover: Rapid changes in the market with content consumers and competitors are driving media and entertainment industry transformation. The ability to understand the sources of change and respond quickly to them are critical to success. New real-time approaches to engaging consumers in a dialogue and tracking competitor moves are required. Technology advances today allows content creators and distributors to take a cost-effective integrated approach.
HPSector Leader Mike Carrier
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Specification for Naming VFX Image Sequences Released

ETC’s VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication.

The new ETC@USC specification focuses primarily on sequences of individual images. The initial use case was VFX plates, typically delivered as OpenEXR or DPX files. However, the team soon realized that the same naming conventions can apply to virtually any image sequence. Consequently, the specification was written to handle a wide array of assets and use cases.

To ensure all requirements are represented, the working group included over 2 dozen participants representing studios, VFX houses, tool creators, creatives and others.  The ETC@USC also worked closely with MovieLabs to ensure that the specification could be integrated as part of their 2030 Vision.

A key design criteria for this specification is compatibility with existing practices.  Chair of the VFX working group, Horst Sarubin of Universal Pictures, said: “Our studio is committed to being at the forefront of designing best industry practices to modernize and simplify workflows, and we believe this white paper succeeded in building a new foundation for tools to transfer files in the most efficient manner.”

This specification is compatible with other initiatives such as the Visual Effects Society (VES) Transfer Specifications. “We wanted to make it as seamless as possible for everyone to adopt this specification,” said working group co-chair and ETC@USC’s Erik Weaver. “To ensure all perspectives were represented we created a team of industry experts familiar with the handling of these materials and collaborated with a number of industry groups.”

“Collaboration between MovieLabs and important industry groups like the ETC is critical to implementing the 2030 Vision,” said Craig Seidel, SVP of MovieLabs. “This specification is a key step in defining the foundations for better software-defined workflows. We look forward to continued partnership with the ETC on implementing other critical elements of the 2030 Vision.”

The specification is available online for anyone to use.

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