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ICYMI: ETC’s “Ripple Effect” Looks at Production in a Pandemic

ETC provided some insight of the successes and challenges encountered on its r&d short film production, “Ripple Effect,” Tuesday, September 2nd at the kickoff of NAB’s online series, Collectively Speaking.  During the series’ Show & Tell Sessions, ETC’s behind-the-scenes looked at how production teams are adapting to and adopting the new rule book for safely re-opening in the time of COVID-19.  Erik Weaver, ETC’s Director of Adaptive Production and Special Projects moderated the panel, “In Harm’s Way: Using Safetyviz to Mitigate Onset Liability,” with experts discussing the problems and adjustments of producing a live action/virtual reality film.  The session featured a clip from the production followed by talks with Andrea Aniceto-Chavez, Lead Producer, Cinecode; Greg Ciaccio, Creative Technologist, ASC Motion Imaging Technology Council Chair: Workflow Architecture, and Post Producer; Ramy Katrib, CEO/Founder, DigitalFilm Tree; Jamie McNeil, Freelance Creative/Line Producer, Key COVID Production Strategist; and Catherine H.M. Shin, OTR/L, MBA, AMPS, CEAS, Doctoral Resident Occupational Science Dissemination and Translation Initiative, USC Chan Division of Occupational Science and Occupational Therapy.  The session is available here.  You can also see Carolyn Giardina’s coverage in THR and don’t forget to visit the website,, for more information on the production.


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