[Seeking Alpha]
In the mobile space, we now see two, arguably four, primary mobile operating systems:
- Google’s Android
- Apple iOS
- BlackBerry’s OS (BBOS)
- Microsoft Windows Mobile
In a sales and marketing sense, the customer value associated with a mobile device is the product of the devices:
- Technical specifications (hardware),
- Industrial design (beauty),
- Functionality (cameras, mp3 player, etc.)
- Usability (ease of use/adoption),
- Vanity/value (cost, 3rd party perception, etc.), and
- Extensibility (applications, accessories, etc.)
See the full story with discussion of each bullet here: http://seekingalpha.com/article/315946-what-technology-companies-can-learn-from-the-key-factors-behind-the-mobile-revolution