AI Roundtables
AI in Post-Production: The View from the World's Biggest Ad Production Company
A look at WPP's ambitious AI investment and how Hogarth, its production arm, is applying Generative AI across production and post-production operations.
When it comes to investing in AI, no media company has been more ambitious than British ad giant WPP. With $250 million invested per year, the company has been pedal to the metal in implementing all forms of AI, not just GenAI, to its production and post-production operations. And they are extensive, since WPP's production arm Hogarth is the world's largest production company in terms of raw output. But what are they doing exactly? Timothy Last, head of post-production at Hogarth, for the first time, ran us through what he and his team have been doing with Generative AI, and how it has transformed, or not, and promised to transform, or not, the entire post workflow in advertising.
Speakers and participants
Timothy Last
Head of Post-Production, Hogarth
Discussed how Hogarth has been using Generative AI and how the technology has transformed, or may transform, advertising post-production workflows.